Tag Archives: polls

How To Capture First Party Data: 5 Ways That Work

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First party data is the future of online marketing because we’re entering the cookieless future. Third party cookies are effectively ceasing to exist because Apple and Google’s web browsers will no longer support them soon. 

So, what’s your alternative to reach your online growth goals?

The single most important approach to thrive in the 2020s is to focus on capturing more first party data. First party data is data that your website users, mobile app uses and emails subscribers provide directly to you. There’s no middle man or intermediary who can change the rules or stop you from accessing first party data.

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Why Gathering More First-Party Data Matters

Most companies we talk to have some level of first party data gathering in place. For instance, you have probably gathered website analytics data for years. Further, there’s a good chance that you also have a wealth of data from your email marketing platform. These sources of first party data are valuable and worth using. There’s just one drawback to them…

All of your competitors are likely using these forms of first party data already. It’s going to be tough to build a competitive advantage on that basis. The solution is to gather more data so that you can understand your audience better.

Five ways to gather better first-party data 

Use these methods to level up your first party data gathering efforts. The first strategy to get more first party data is one of the most potent ways to better understand your audience. 

1) Use online events and experiences

Your website has the ability to host online events and experiences for your audience with live chat technology. With Arena Live Chat, it’s easy to add a social interactive experience to your website. 

As your audience participates in online events, you will gain additional first party data. As a starting point, you can identify your most engaged audience members through their participation in a chat session. Even more significant is the live chat log. By analyzing chat activity, you can see which topics excite your audience the most.

2) Leverage lead generation forms

The traditional wisdom in digital marketing tells us to ask for minimal information on lead generation forms like name and email. In some cases, seeking to maximize the sheer size of your audience may be reasonable. For many businesses, name and email simply doesn’t provide enough information to power modern personalized marketing campaigns.

The way to gather more first-party data is to experiment with adding one or two more questions to your lead generation forms. A B2B company might ask for a job title and company name to qualify leads. A publisher might present a checklist of a few news topics (e.g., business, sports, local news) and ask users to check off what they are most interested in.

Asking a few more questions on your lead gen forms may reduce lead volume however. Before making that change, discuss it with other stakeholders like the sales team to set expectations.

3) Ask your audience what they want to hear more about

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Gathering first party data is an ongoing process of building a relationship. Like any relationship, it’s important to take an interest in your new audience member. There are a few ways to solicit this type of first-party data including:

Polls During Chat Sessions

Live digital experiences, enabled by live chat, are a powerful tactic to engage your audience. You can also use these live chat experiences as a way to discover what your people care about. 

Arena Live Chat includes the option to run polls so it’s easy to gather questions. For example, your poll might ask: “What should our next live event be about?” and then give the audience three topics to vote on. If there is a robust interest in a certain topic, make it a priority to offer that type of event. 

Short Email Surveys

Some people in your audience may be more interested in engaging with your emails instead of events. To gather insight from this segment of your audience, send an email asking for feedback on what topics future emails should cover.

Most email marketing platforms give you the option to track clicks on links, so let your audience vote on their preferred topics by clicking on a link.

Engagement Calls To Action In Content

In your videos, blog posts and other content on your website, it’s smart to periodically change up your call to action. For instance, most of the time your CTA might be to ask people to sign up for a demo. Once in a while, change your emphasis to ask people to comment on what they liked in your content or what they want to see more of.

4) Test a wider variety of marketing channels 

Ultimately, there are two dimensions to gathering first party data. You can go deep (i.e. gather data about an audience member over time by watching what they click on and how they interact) or you can go broad (i.e. get more people to join your community). Both are important to creating a thriving online community.

The next way to gather more first party data is to branch out and experiment with more marketing channels. If you’ve typically focused your ad budget on Google and Facebook, run some experiments on TikTok or LinkedIn. Likewise, don’t limit yourself to social media platforms either. Running a focused joint venture webinar with a complimentary company is a smart way to grow your audience without sacrificing quality.

5) Balance direct response with brand building

Direct response marketing is powerful! The ability to run an ad and get a lead (or sale) right away is well worth pursuing. However, aiming for an immediate conversion isn’t always the right move. If your objectives include gathering substantial first party data to facilitate first party data, brand building needs to balance direct response objectives.

Some of the best ways to pursue effective brand building involve content and communities. For example, take a look at Nike. The company’s Nike Activity Finder is an online resource to help people find athletic activities they like. This resource provides value to the audience looking for fitness ideas without immediately asking for a purchase.

Whether you create tools and apps like Nike or other forms of helpful content, regularly publishing new brand building assets on your website is a great way to build your audience. As more people interact with your content, you’ll gather more first party data in the process.

Transform Your Website Into A First-Party Data Generating Machine

Your website has the potential to produce endless amounts of first-party data so you can create effective personalized marketing campaigns. Find out how to build a thriving online community on your website with Arena!

The best Live Chat for business: a definitive guide

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Companies are continually battling to improve their audience engagement and offer more dynamic experiences for their customers. As a result, Live Chat solutions have increasingly been used to strengthen the relationship between customers and brands.

Live Chat is a tool that allows customers to send messages to each other, answer polls, ask questions, and interact with a company while browsing products and viewing content. 

Traditionally used to enhance the customer support experience, Live Chat has grown into something much more. Live Chat can also be used to enhance audience engagement by letting users interact in real-time, partake in relevant conversations, and share their opinions. 

When used for customer support, Live Chat quickly connects customers to support agents. But seeing the need for more user interaction, the role of Live Chat changed.

The community effect is more than conceptual, it is present live, at the time of purchase. Engagement with the public allows for better interaction between users and companies.

Today, Live Chat is used strategically to increase audience engagement. Companies can even set up live group chat rooms and create a community on their website, leading to a more favorable shopping experience.

Use cases for Live Chat:

The top criteria for selecting the best Live Chat Tool

Ok, so you have decided that it’s time to adopt a Live Chat solution to increase audience engagement, support your service or content operation, and of course, help and delight your customers. There are dozens of software options in the market, so how can you choose what best suits your business needs?

Different Live Chat tools come with varying options of setting and functionalities, so you should be aware of key existing features and best practices for Live Chat to make a more assertive choice. 

People are used to having hybrid conversations on a daily basis and sending pictures and videos all the time to their friends and family. So why should communication with brands and other users be any different?

By choosing the right Live Chat software, you’ll let customers seamlessly interact with each other and your company like never before. Absorbing these formats makes interactions more fluid and can help resolve requests faster since customers can send pictures related to products and services.

We have prepared a list of features to consider when choosing a Live Chat solution for your company. Check it out:

1) Direct Messaging

All Live Chat software should have a direct messaging feature. This lets users share their ideas about trending topics, live streaming, and live events. It also gives your brand a way to build relationships with customers. 

2) Social Features

Some Live Chat solutions offer GIFs, reactions, emojis and social features such as “like” buttons, which make the conversation more fun by simulating social networks. They can be great for companies that want to create a more personalized Live Chat experience. 

3) Group Live Chat

Companies that organize live events, conferences, and live transmissions should consider Live Group Chat as a channel to bring together the audience – where they can discuss your content in a real-time forum. 

Live Group Chat gives companies more ownership of their audience while allowing people to chat in their channels instead of social media, for example. Ultimately, it can boost engagement and time spent on your website. Brans like Vans, for instance, use Arena Live Chat to retain users longer in their website.

To organize the conversations, it’s helpful to find a tool that can categorize topics into separate channels. Find a Live Chat tool that can integrate with your broadcast or live stream event. 

4) Advanced Tools

Some Live Chat tools include advanced features for engaging your audience and making sales. 

To increase conversion rates, a conversion cards feature lets you add several calls to action in your chats. These can include product photos, pricing details, or sign-up links. 

Other features like polls allow you to gather user data and understand their viewpoint. Simply ask a question, create a few preset answers, and see which one generates the best results. 

A dedicated Q&A tool encourages users to ask questions and lets you answer them. This will encourage more user interaction and can keep users on your Live Chat longer. 

5) Integrations with third-party business software

Messaging app integration is one thing, but even more importantly, you should look for solutions that integrate into your business and analytics software. 

Live Chat tools don’t just work on their own, they offer better results when integrated to Customer Relationship Management (CRM), Customer Data Platforms (CDP), Customer Management Systems (CMS), and sales automation software, for instance.

Such integrations allow you to have a unified view of the customer and manage leads without leaving the chat interface – checking information about customers’ profile and sales records. 

6) Mobile app integration

Many companies bet on Live Chat only for websites. According to a study pulled from Google Analytics’ Benchmarking Feature, 68.1% of global website traffic in 2020 came from mobile users. 

Among the benefits of mobile app integration is the possibility to track customers on the go with geo-localization tools, for example, and better understand their mobile behavior. 

7) Pricing

Another major factor is pricing. Some tools might seem super complete, but their pricing is impractical depending on the size and scope of your business. Analyzing key engagement metrics and the aspects you wish to improve is a great way to understand your needs and find a tool with compatible pricing.

8) Analytics Tools

A good pack of Live Chat essential features also include analytics integration and monitoring of visitor details, average time spent on sessions, chat history, etc. Some platforms even allow you to generate reports on the sales that were assisted by chat, which helps in monitoring and improving customer care strategies. 

9) Brand Customization

It is important that the Live Chat you choose has good customization options. Just like other touchpoints with the customer, Live Chat should be consistent with your brand’s identity and color palette, so make sure you pick a solution that offers enough widgets to give your chat the right look.

10) Scalable Chat

For enterprise businesses and companies that want to offer massive Live Group Chat sessions, like publishers and live events companies, it’s important to have scale. If you want to gather multiple people in a chat session, you should choose a solution that can handle chatrooms with sometimes hundreds of thousands of concurrent users.

11) Security

One of the most important aspects to check with Live Chat vendors is security. Does the Live Chat have an active firewall and data backup? What are the infrastructure and privacy policies like? Are security issues related to the chat handled in house or by the vendor?

You should always make a risk analysis regarding data breaches and cyber-attacks before purchasing any software, and it wouldn’t be any different when purchasing a Live Chat tool.  

12) Spam Control and Shadow Banning

Live Chat is about being customer-centric, engaging customers, and helping solve their doubts, but it is not free of spams and abusive messages. Especially when it comes to open Live Group Chats, like the ones used by publishers and live broadcasters, it is vital to have a solution that automatically spots and bans spam and flooding messages.

13) Integrations with messaging apps

Some Live Chat solutions offer integrations with messaging apps beyond your website, like with messaging apps such as Facebook Messenger, Telegram, WhatsApp, and other social media messaging apps.

By integrating other communication channels into Live Chat, it’s easier to deliver contextual support without the customer having to move across different platforms and making the same requests repeatedly. 

A study from Aberdeen Group shows that companies can retain 89% of their customers by offering consistent service quality across multiple channels, while companies that don’t do that have only a 33% retention rate.

14) Cloud or on-premise deployment

Your company should also decide if the Live Chat system will be cloud-hosted (on a third party server) or installed on-premise (a dedicated server maintained by your IT department). 

Cloud-hosted systems are more friendly and flexible to the operations team. However, if you want to keep all data and information within your company, then you can choose an on-premise deployment. 

15. Level of proactivity

A Live Chat tool can be reactive, a window that is just there waiting for visitors to click on it. Or, it can offer settings for proactive communication, such as automated personalized messages to engage users in different moments. 

Even though it’s interesting to have Live Chat as a non-intrusive channel for the customer, you should have the option to personalize messages in the chat window according to visitors’ navigation patterns and behavioral indicators. 

Want to test Live Chat on your business?

If you want to test Live Chat Solutions, Arena has one of the most complete options on the market, and the best thing is that you can try it for free!

Top 40 Live Chat Benefits You Need to Know

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Arena Live Chat is one of the most powerful live chat platforms on the market. If you’re undecided on whether to try it, you might not know about the benefits.

Top 40 Live Chat Benefits

1) Increase sales

There’s a saying in sales: the confused mind does not buy. When customers have questions or doubts, they are less likely to buy.  With Arena Live Chat on your website, you can make it easy for customers to get answers about potential purchases. By providing quick answers to interested customers, you can earn more sales.

2) Build a community of fans on your website

Customers are probably talking about your brand and products, but those conversations are not happening on your website. Instead, those conversations are probably already happening on social media sites like your company’s Facebook page. When people talk about your brand away from your website, it is tough for you to provide answers and drive conversions.

By adding Arena Live Chat to your website, you can build a thriving community of users in two ways. First, your customers can make friends with each other during group chat sessions. Second, you can provide a welcoming virtual place for customers to come together as a community. If you want to see some solid events, check out how Nubank leveraged Anita’s community engagement for its IPO live event, or how Vans uses Arena Live Chat to aid live DJ music sets in its website.

3) Keep people on your website longer

According to Crazy Egg, the average person only spends 15 seconds on a website before leaving. Yikes! That’s not much time to make a good impression, let alone earn a sale or generate a lead. What if you could encourage users to spend 10 minutes or even an hour on your website happily?

That’s possible when you organize a virtual event with Arena Live Chat. For example, you could invite a social media influencer to present a live stream video session for an hour. During that session, attendees can ask questions through Arena Live Chat. In addition, you will have the opportunity to drive conversions by using the conversion card feature in Arena.

4) Qualify leads for the sales team

Is your sales team too busy with prospects who are not a fit for your products? That’s a problem you can solve by using Arena Live Chat. Invite customers to answer a few simple questions through chat before booking a call with sales.

For example, consider a B2B company that mainly sells to large companies with more than $100 million in revenue. In that case, the sales team shouldn’t spend their time talking to small businesses. You can use Arena Live Chat to qualify leads before they are sent to the sales team.

5) Reduce customer service delays

Forcing customers to wait in long phone queues to get customer service is no longer good enough. In 2020, more than 10% of customers abandoned their calls before being connected to an agent. When a customer gives up on their call, that disappointment hurts your company in two ways. First, you have lost a potential sale today. Second, the frustrated customer may complain to their friends and family.

Offering customer service through Arena Live Chat can help you to minimize customer service delays. For the best results, equip your customer service agents with a frequently asked questions (FAQ) document and other training to help them answer common questions quickly.

6) Create more engaging live events

Offering a live virtual event to your customers is a great way to build loyalty and drive sales. When planning an event, use the virtual events checklist to plan your event properly. At the same time, you also want to allow for some flexibility to adjust your topics based on what your customers are most interested in.

With Arena Live Chat, you can ask poll questions during an event to gather quick feedback. At the end of the event, you could ask attendees to vote on what your next live event should focus on. Acting on this feedback means you can avoid the frustration of offering live events that nobody is interested in attending. Swoogo has already found out that offering Live Chat is a home-run in live events.

7) Boost conversions in live shopping events

Live shopping events are an exciting way to drive increased sales. According to McKinsey, live shopping events may generate between 10-20% of all ecommerce sales by 2026.

During these events, customers are likely to have questions about product size, color, shipping, and much more. To make the most of your live shopping events, provide fast answers through Arena Live Chat.

8) Gain feedback on new product ideas

Are you debating what product to launch next? You could use market research surveys to gather insight on what people might want. That kind of research will yield some valuable insights. However, there is an even better way – get insight directly from customers using Arena Live Chat.

For instance, let’s say that you run a clothing brand and consider offering a line of blankets for winter. Before investing time in manufacturing and marketing, ask your next 100 live chat users if they are interested in a blanket. If the customers are interested, take note of their contact details and follow up with them later if you launch the product.  

9) Improve your chatbots

Adding a chatbot to your website is an excellent way to provide even faster customer service. However, chatbots are only as good as their input. One of the best ways to make your chatbots more effective is to look through your Arena Live Chat transcripts. You’re bound to find new ideas to make your chatbots more effective.

10) Enable flexible remote work

Survey after survey has shown that flexible remote work is popular with employees. According to Forbes, 74% of professional workers expect remote work to become standard in the coming years.

Give your employees the option to provide customer service, event support, and sales through live chat sessions. Giving your employees flexibility about when and where they work can drive productivity and help you retain more trained workers.

11) Add value to your product’s customization options

Many companies offer many different features, options, and customization choices. For example, think of an online jewelry store that lets customers choose different types of metal or engraving. Many customers like the idea of additional choices, but there is a downside. Your customers might get confused about how to use the options.

Use Arena Live Chat as a solution to this problem – let customers ask questions about custom options. With practice, you may even be able to increase the average order value by selling more upgrades.

12) Provide the most up to date information

Supply chain problems, new product launches, and staff turnover are just some of the changes your company might be managing today. With all of these changes, the information on your website might be out of date. For example, you might only be able to offer a few of your products in the extra-large size category.

With Arena Live Chat, you can invite customers to confirm the details of their order before they buy. This is a great way to prevent buyer’s remorse and disappointment.

13) Offer personalized service

Think about the last time you went to an excellent restaurant or hotel. The way staff greeted you and addressed your concerns was probably a big part of the experience. For example, you might have been asked if you were celebrating an occasion. Taking the time to ask a few good questions makes it much easier to offer a memorable customer service experience.

By engaging each customer through Arena Live Chat, you have the opportunity to build a relationship with the customer. Taking the time to listen to their comments and questions means customers are more likely to come back to your company.

14) Improve the quality of your sales training

Hiring and training a new salesperson is one of the best ways to grow a business. Unfortunately, it often takes a lot of trial and error for a junior salesperson to become effective. With the right approach, it’s possible to get sale people working productively quickly. How? Harness the power of live chat.

To improve the quality of your sale training, keep a log of the most common questions that customers ask during your Arena Live Chat sessions. By developing accurate and persuasive answers to those questions, your salespeople can be prepared to answer common concerns and close more sales. 

15) Enhance the post-sales experience

Making a sale today matters, but the long term is even more critical. If you engage customers thoroughly and pay attention to the details, they are more likely to keep buying from you in the future. 

You can enhance the post-sales customer experience with Arena Live Chat. For example, send customers a message inviting them to ask questions when their new product arrives. Nobody likes to look uninformed but accepting an invitation to a live chat session is different.

16) Grow customer service agent productivity

More sales mean more customer service employees, right? Not necessarily! It all depends on how you plan out your customer service program. For example, a company that only offers telephone customer service might hire more staff to keep up with demand.

By offering Arena Live Chat, you can grow customer service productivity without skyrocketing your costs. Why? A customer service person can easily maintain a few chat sessions at the same time. 

17) Encourage employee service specialization

Specialized employees are often able to provide better customer service and close more sales. Yet, encouraging generalist employees to develop a specialty can be difficult. One way to overcome this reluctance is to start small: encourage specialization through chat.

With Arena Live Chat, employees work with different kinds of customers and sales conversations. After a few weeks, they may better understand what kinds of customers and products they find most interesting. In this manner, live chat helps your employees quickly discover their strengths and build expertise.

18) Enhance the quality of your sales coaching

Sales managers have an essential role to play in helping their employees to improve their sales skills. Unfortunately, it is relatively complex for a sales manager to observe their sales reps in action and provide timely feedback. Asking managers to review live chat sessions can help.

When your sales representatives finish a sales chat session, encourage them to send the transcript to their manager for review. By asking an experienced person to review the interaction, it should be easy to find a few ways to improve. For example, the sales manager might encourage their staff to ask more questions early in the chat session to understand customer needs better.

19) Reduce painful interruptions for customers

In today’s digital world, it is difficult to get focused. Once you get down to work, the last thing you want is an unwanted sales call. At the same time, managers know it is essential to make it easy for customers to reach out. 

Adding Arena Live Chat to your website makes it easy for customers to reach out when they have questions. By focusing your effort on people interested in what you have to offer, you can avoid wasting time on disinterested people. 

20) Never lose another sales lead

In benefit 4, you learned that live chat could be an excellent way to qualify sales leads. That is helpful if your business is overwhelmed with prospects. Your situation might be quite different. If you are struggling to meet your revenue goals, you can use live chat to maximize leads instead.

Use Arena Live Chat to engage every website visitor and ask them questions about their needs. In this way, you can make a personalized pitch to every person who comes through your website.

21) Make your website more inviting to customers

Put yourself in the shoes of a prospect visiting a traditional website. It is a passive window shopping experience. You can look at product photos, view videos, and look up order status information. The lack of interaction means customers may become disengaged before finding the right product.

Adding Arena Live Chat to your website makes your website more like a store where employees greet customers as they come in. By making your website more inviting, customers may be more comfortable asking questions. 

22) Discover your customer’s pain points and solve them

Right now, your potential customers have questions, concerns, and worries about doing business with you. They might be worried that your shipping service or return policy isn’t going to work for them. Every business has different customer concerns to face. Ultimately, you can only solve these problems and get more sales if you know those concerns.

You can discover the worries that hold people back from buying by encouraging customers to ask more questions through Arena Live Chat. Once you have those insights, you can update your website to answer those concerns.   

23) Cross-sell related products and accessories

Cross-selling is one of the best ways to increase revenue. Fast food restaurants mastered this technique years ago by offering customers fries, drinks, and other items when they ordered. You can make similar offers to customers once you start a conversation.

For example, let’s say you have an online sports apparel store. A customer might start by asking about running shoes. By offering an Arena Live Chat session on your product page, you can answer questions about shoes and suggest related products (e.g., running shorts and shirts). 

24) Meet customer expectations for interaction

Keeping up with changing customer expectations is essential. For example, most businesses know that they need a modern website and a social media presence today. Today, many customers expect a live chat experience. More than 40% of customers expect live chat on the websites they use, and that number is likely to rise.

To stay competitive with customer demand, install Arena Live Chat on your website. You can get started for free. 

25) Track customer service performance

Do you know if your customer service is performing well? Traditional ways of measuring performance – like measuring how long it takes to answer a phone call – are limited. It is far better to look at the quality of live chat interactions.

Arena Live Chat includes analytics so that you can better understand how well you are answering customer questions over time.

26) Serve international customers

Did you know that more than one-quarter of revenue earned by S&P 500 companies came from outside the US? Your company might have customers around the world! Serving customers in different time zones and languages doesn’t have to be complicated.

Arena Live Chat can run around the clock on your website. For example, you can staff your live chat function with staff in the US and UK to provide customer service in the US and Europe.

27) Reduce product returns

When unhappy customers return products, your profitability is likely to suffer. Unfortunately, product returns are a significant problem for online companies. CNBC reports the returns cost the retail industry over $1 trillion annually. 

To reduce your product return expenses, engage customers in more conversations before they buy. Taking 5 minutes to answer questions before a customer buys pays off right away in higher satisfaction, lower complaints, and fewer returns.

28) Engage B2B or B2C leads

Consumers and corporate customers have different needs. A corporate employee buying laptops might have questions about contracts, support services, and discounts if they order 500 computers. In contrast, a consumer may ask questions like which computer is best for gaming.

If your company sells to multiple markets, use Arena Live Chat to start the conversation. If a customer says they are buying on behalf of a company, you can route the inquiry to the B2B team to address right away.

29) Troubleshoot live shopping

Live shopping events are taking off in popularity for many ecommerce companies. These events blend entertainment and retail into an appealing package. However, many consumers are still learning how to use this technology. When technical problems occur during these events, providing fast support is critical.

In your next live shopping event, use Arena Live Chat as your support platform. If you fail to offer easy-to-access support, customers experiencing technical problems might give up and leave your event.

30) Build trust in your company

Building trust with customers in the online world can be challenging. Customers may be worried about their privacy and security. Others may wonder if your company can deliver. Facing these concerns directly through a conversation is one of the best approaches.

You can use Arena Live Chat to build trust with your potential customers through multiple interactions. Taking the time to answer questions today through live chat means you can make a positive impression.

31) Improve webinars and virtual classes with feedback

Delivering a webinar or virtual class is a powerful way to equip people with new knowledge. Yet, there are downsides to virtual education and training. It is difficult for the teacher to connect with their audience. Without that connection, students may become disengaged.

With the polls feature of Arena Live Chat, you can make your online learning more engaging. For instance, you can follow up on an assignment with a poll and determine which topics students want to cover in a review. In this way, a teacher can quickly adapt a virtual class to suit student needs.

32) Make asking questions embarrassment free

Asking questions is the key to unlocking sales and connecting with customers. However, some people are reluctant to raise their hands and ask a question. Why? Nobody enjoys looking uninformed, especially in front of an audience, like a live virtual event.

Using the direct message (DM) feature of Arena Live Chat solves this problem. Event attendees can ask questions privately without fear of embarrassment by sending a DM to the event host. 

33) Run engaging family-friendly virtual events

Offering a virtual event suitable for the whole family is challenging. For example, a sports broadcaster might want to encourage a broad audience to view online coverage and participate in online coverage. A public virtual event carries a risk – some people might attempt to disrupt the event with profanity or spam comments. Failing to address this kind of disruption quickly can make the event hosts look incompetent.

Arena Live Chat comes with moderation tools that make it simple to stop profanity automatically. In addition, you can quietly remove disruptive users from the live chat event. These features make it much easier to keep your virtual events engaging and family-friendly.

34) Support advanced marketing campaigns

The changing landscape of digital marketing means companies have to change how they engage with customers. Recent changes by Apple and Google are making traditional digital marketing methods less effective.

One solution to these challenges lies in leveraging the Arena customer data platform and live chat together. For instance, you can identify patterns between customer interests (e.g., sports, business, lifestyle) as expressed in website activity and purchases. Understanding these links can help you to create more relevant marketing campaigns.

35) Quickly improve website engagement

In the online world, high engagement is crucial. Low engagement can cause your conversions to fall. There are also signs that Google and other search engines consider user engagement from a search engine optimization (SEO) perspective. Unfortunately, some ways to increase engagement are brutal, like redesigning an entire website! 

On the other hand, you can install Arena Live Chat on your website in less than 10 minutes. It is one of the fastest ways to make your website more engaging.

36) Improve question & answer (Q&A) sessions

In live shopping events, webinars, and other live events, you might decide to offer a dedicated Q&A session at the end of the event. In larger events with dozens or hundreds of participants, keeping up with the questions is tricky, especially if questions are mixed with other comments in the chat window.

Arena Live Chat makes Q&A sessions easy to manage by organizing all live chat questions in a dedicated Q&A area. Event moderators can then decide which questions to answer.

37) Boost engagement with chat channels

In a conference, participants can go to panels and sessions that specifically relate to their interests. With virtual live events, it can be more challenging to engage each niche interest. Using custom chat channels is one way to solve this engagement challenge.

Arena Live Chat offers dedicated channels for your live chat sessions. For example, you could have one channel for customers, one for technical support, and one for future event suggestions.

38) Keep users engaged with social profiles

Nobody likes to feel like a number in the online world. Unfortunately, some chat tools give users generic usernames and numbers. It doesn’t have to be that way.

When users sign up on Arena Live Chat, they can create custom user profiles with avatars to make them more personal.

39) Avoid live chat reply confusion

With dozens, hundreds, or thousands of live chat participants, it is easy to get confused. One friend might send a question in the chat room to somebody else only to obscure that question by the flood of chat comments.

Arena Live Chat offers reply features so that user replies are kept together with the main message. That’s valuable because user conversations are never lost in the noise as a result.

40) Drive conversions with conversion cards

Organizing a virtual event takes significant time and effort. You might spend hours writing a virtual event script, inviting guest speakers, and promoting the event. Offering interesting content matters, but you also have to watch business results like conversions and purchases. 

Arena Live Chat helps you achieve goals like lead generation and purchases through conversion cards. You can use these cards at several points during your live chat session to draw attention to your offers. By using a few conversion cards at every event, you’ll never have to struggle to prove the ROI of your live chat events.

Get Started Today For Free

Arena Live Chat is simple to install – most customers install it on their websites in less than 10 minutes. Not sure if it is suitable for your company? You can try Arena Live Chat for free.