Generational trends and patterns are one of the most powerful ways to understand audience behavior. Understanding these patterns is essential to forecasting the evolution of Generation Z and connecting effectively with them. 

Generational trends tend to rotate every 20 to 30 years. That’s why the 1980s nostalgia wave hit in the 2010s with “Stranger Things,” “Rocket Man” and “Straight Outta Compton.” The revival of 1990s and 2000s trends are quickly become significant as well.

These repeating cycles tell an important story about generational change. At the same time, it’s important to keep an eye on what makes Gen Z (born 1997-2012) – distinct as social natives. 

We’ll also reveal the key technology that will shape Gen Alpha (born in 2012) when they reach early adulthood by the end of this decade.

6 Gen Z Stats: How Gen Z Uses Media and Tech 

When we talk about generations, it’s important to start with data. The following data points reveal just how different Gen Z is from other parts of the population.

1. Gen Z Is A Large Part of The Population

Meeting Gen Z expectations is crucial for two reasons. First, Gen Z is large: 20.88% of the US population as of 2022, which is slightly larger than Boomers (20.58%). Second, Gen Z is the future. Earning Gen Z engagement and loyalty today will pay dividends for decades.

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2. The Most Connected Generation

With Gen Z’s passion for connectivity, it’s not a surprise that they have higher rates of digital device ownership than the rest of the population.

94% of Gen Z own a laptop, far higher than the 80% ownership for the rest of the population.

In North America, 96% of Gen Z own a smartphone, according to a 2017 survey, vs 98% in Europe. Further, most Gen Z consumers say their smartphone is their most crucial connected device. 

3. Smartphone As A Second Screen

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81% of Gen Z uses their smartphone as a second screen, compared to just 55% for everyone else. New to the second screen concept? Find out more in our post: What are second-screen experiences?

4. Significant Daily Social Media Usage 

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50% of Gen Z use social media more than 4 hours / day vs 36% of the general population. Gen Z’s top 3 social media platforms are YouTube, Instagram, and TikTok. Image and video-oriented social media content tend to draw the largest Gen Z audiences. For this reason, Gen Z is often described as social natives.

5. Screen Time Per Day Favoring User-Generated Content 

Gen Z spends 7.2 hours per day watching video vs. 6.3 hours per day for Gen X, according to the LA Times. It’s not just the quantity of screen time that makes Gen Z different. The Times found that 48% of Gen Z spend their viewing time watching content creators on TikTik and YouTube rather than traditional media.

6. Gen Z Is Watching Less Traditional TV Than Other Generations

Nearly one-third of Gen Z (30.8%) adults spend 3-5 hours of time on social media per day (source). In contrast, the average Gen Zer only spends a little over 1 hour per day (1:08) watching television. The decline in TV viewing is essential when you compare the 18-24 group to the 55-64 demographic, who watches over 3 hours of TV per day.

As social natives who are online for hours every day, it’s no surprise that Gen Z has many early tech adopters. That is a key reason why Gen Z is positioned to become Gen AI.

The Next Big Gen Z Online Trend 

The launch of Chat-GPT in November 2022 came at the perfect moment for Gen Z. The prior generation of AI tools was highly technical and mainly limited to a small user base of advanced users. Furthermore, older AI technologies emphasized decision trees and relatively simple pattern matching.

Chat-GPT and other generative AI technologies differ from earlier AI technologies in two crucial respects. First, generative AI usually offers a highly user-friendly interface. If a user knows how to chat online and use social media, generative AI will feel easy. Second, generative AI has some general-purpose capabilities like producing essays, blog posts, and even attempting to pass standardized tests.

Arena AI Concierge for Publishers, Content & Affiliate Commerce is here. Request early access.

The Dawn of Gen AI

In 2022 – the year Chat GPT launched – Gen Z ranged in age from 10 to 25. That means that the oldest members of the generation are joining the workforce, and mainly more are moving into college. 

They’re positioned to see the value of generative AI tools and integrate them into their workflows. By the time the majority of Gen Z graduates, generative AI tools will become standard. Early AI adopters are already using AI at work. Forty-two percent of Gen Z – the highest of any age cohort – were afraid to tell their managers they are using AI at work, according to a 2023 survey vs one-third of the general workforce. 

In about 10-15 years, Gen Z’s success with AI will fade into memory because of the rise of Gen Alpha (born starting in 2012). Just as Gen Z never knew a world without social media, the oldest members of Gen Alpha were just 10 years old when user friendly generative AI became widely available. 

The transformative effects of generative AI in education and business will start to grow in the 2020s. By the 2030s – when Gen Alpha or “Gen AI” – comes of age, AI will open up a whole new wave of technology, new forms of business, and ways of learning.

Recent digital history offers reasons to be hopeful about the future. In the 1990s and 2000s, MP3 peer-to-peer file sharing boomed thanks to apps like Napster. For a time, many in the music industry attempted to stop the innovation through lawsuits and other means. 

However, the experience of accessing large amounts of music in digital format ultimately sets the stage for today’s streaming companies. By 2022, the digital music streaming industry was worth over $13 billion. To put that revenue figure in perspective, CD sales revenue peaked at $13 billion in 2000 and fell to a mere $584 million by 2021. 

Generation Z is positioned to adopt AI tools into their work, leisure, and online experiences. They will have more experience – and potentially enthusiasm – for AI technologies than any other generation. 

The key to keeping Gen Z (or Gen AI) engaged with your brand lies in adopting AI throughout your organization. Resisting AI – while popular today – is unlikely to pay off in the long term as this technology continues to grow. 

For over a decade, digital marketers have relied on third-party cookies to power online marketing campaigns. These cookies made it easy to access audiences and track online behavior. 

It was easy to access these third-party cookies for those willing to pay…. Unfortunately, third-party cookies are about to disappear for a few reasons. As our infographic reveals, digital marketing spending and technology have increased since the 2000s. Cookies – tiny text files stored on the end user’s browser – have quietly made much of that growth possible.

The Rise of Third-Party Cookies & Online Advertising

Online advertisers love third-party cookies because they unlock behavioral advertising at scale. Want to advertise to people actively looking for a specific TV or pair of shoes? Third-party cookies made it easier for advertisers to find people who had looked at those products. 

These cookies also played an essential role in fueling the growth of social media advertising, especially Facebook. Cookies made it possible to track user behavior across multiple websites and platforms. The resulting data gave advertisers a reliable, cost-effective way to target highly relevant audiences.

Why Are Third-Party Cookies Disappearing?

There are two big reasons why third-party cookies are disappearing: changes in public policy and decisions by large technology companies. 

Over the 2010s, multiple data privacy scandals hit the news, such as the Cambridge Analytica (which led to a multi-billion dollar fine). It’s not just Facebook, either. Several other companies misused customer data, gathered data inappropriately, and made other mistakes. In reaction to those repeated failures, governments imposed new requirements. California’s X and the European Union’s Y are the best-known examples. 

As a result of these new requirements, established ways of tracking user behavior – like third-party cookies – came under intense scrutiny.

In addition to government pressure, Apple and Google changed their products to enhance privacy protections. Apple moved first to remove support from its popular Safari browser. By 2024, Google is expected to eliminate support for third-party cookies from Chrome. When that change occurs, over 80% of the world’s browsers will no longer support third-party cookies.

How To Grow Online Without Third-Party Cookies

The end of third-party cookies will be disruptive to many advertisers. Yet, two trends become apparent when you zoom out and look at our infographic. Click or tap the image to enlarge it.

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First, digital advertising spending has grown steadily for the past 20 years. A vast ecosystem of advertisers, publishers, and others pushing for innovation exists. That gives us reason to be hopeful that online marketing can find a way to thrive even as third-party cookies disappear.

Second, new technologies open new opportunities. Before 2010 – the year Verizon introduced 4G wireless networks – mobile advertising was insignificant. As mobile technology increased in adoption and performance, there were new ways to reach advertisers.

A new opportunity to grow with personalized marketing is first-party cookies. By developing a direct relationship with your audience, you can find out what they like and customize your marketing. 

The Easiest Way To Get All The First-Party Data You Need

That leaves just one question: how do you gather the first-party data you need to succeed online? The answer is engagement – make your website highly engaging, and your audience will keep returning. Arena can help you build a thriving online community right on your website so you can gather all the first-party data you need.

Every year, there’s a lot of excitement for the SaaStr Annual event. Instead of highlighting the fantastic guest speakers and presentations, you will see in San Francisco on September 13-15; this guide is different. 

Business Conferences: The Most Fun You Have At Work?

Let’s get real for a second… When your company sends you to the SaaStr Annual 2022 event, it probably feels like an all-expense paid trip—getting paid to drink, party, and socialize during company time. Sounds fantastic, right?

Having fun at industry events is why these events are so popular. Whether you’re hitting the party scene, dance floor, or grabbing coffee, mingling at a conference is an excellent way to meet people. But, here’s the awkward truth… 

If you come back from the SaaStr Annual 2022 and tell your team that you partied the whole time, this might happen to you:

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So, how do you solve this problem? You want to enjoy the conference while hitting your goals. Following these tips will help you leave San Francisco with a smile on your face rather than a hangover. 

Unorthodox Ways To Get More Out Of SaaStr Annual 2022

The orthodox way to win at SaaStr Annual 2022 is to send a small army of employees and pull out all the stops to entertain people. What about the rest of us? We’ve got to get creative to make the most of the event.

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1) The 50% Unofficial Track Rule

When you look at the SaaStr Annual event schedule, it can feel overwhelming. There are more than 160 events to consider. Attempting to attend even a fraction of the available events can drain your battery faster than watching Netflix on your smartphone.

Enter the 50% unofficial track rule. If you’ve been around the conference scene for a while, you’ve probably heard of the “hallway track.” In essence, the hallway track refers to the chats, surprise encounters, and other developments that hit you when you are in the hallways, corridors, and elevators at an event.

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Traditionally, the hallway track is where some of the best conversations happen. To get more of these opportunities, intentionally limit your event attendance. For example, attending a pre-lunch and a pre-dinner event each day means you have a ready-made opening to invite interesting people to drinks or dinner.

When possible, leave a gap of 30-60 minutes between events. This is essential for introverts who can find events tiring. Break time between events is your opportunity to act on what you have learned and the people you have met. See the following strategy in this guide.

2) Stand Out With Great Memes and Emojis

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Many people take meticulous notes at business conferences and share their thoughts on social media. That’s a handy way to earn attention at the conference. If you’re the kind of person who loves getting an A+ and learning, go for the intensive note-taking approach.

For the rest of us? We’re going to take a different approach. Channel your inner Seinfeld and look for fun observations to make could be as simple as tweeting a few great one-liners to social media with some g. 

To help you develop ideas for these posts, use the following brainstorming prompts:

• Interesting Numbers and Statistics. 

Did a session reveal surprising data points? If the data is based on original research, it is worth sharing. This also applies to forecasts and predictions if they are credible.

• Less Well-Known SaaS Tools. 

Keep an eye out for new and upcoming SaaS tools. Imagine if you were the first person to tell your friends about Zapier or Notion. You might find out about the next must-have app at SaaStr Annual 2022.

Meeting new people is one of the biggest benefits of attending a conference. Giving a social media shot out to a few interesting people is an excellent way to add value. As a bonus, giving a speaker a shout-out (especially if you say specifically why you think people should follow them) makes it easier to connect with them afterward.

• Disagree With The Speaker.

SaaStr speakers and panelists have significant expertise, yet nobody is infallible. If you hear something that doesn’t make sense, quote it and respectfully disagree. A well-thought-out disagreement can attract attention from others at the event.

• Post About Conference Breaking News

Some companies wait to make big announcements about growing their team, funding rounds, and other developments for their conference appearance. Look out for these announcements and share them fast. If you’re quick, you might even beat TechCrunch to be the first person to share something exciting.

Before diving into this strategy, keep your humor balanced and avoid negativity. People work hard to produce events like SaaStr Annual 2022, and we don’t want to insult them.

3) Host An Active Event With Your Team

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Hosting a mini-event like a dinner with your top customer is a classic way to make the most of an event. However, scheduling a dinner event with people right now could be challenging. All the people you want to meet might be booked up.

The solution? Go off script and organize an active event. It could be as simple as organizing a run or walking across the Golden Gate bridge – it’s an SF icon that many people haven’t seen before. Or you might go for something more elaborate like a “coffee crawl” – meet up with people at 7 am or 8 am and see how many local coffee shops like the Equator Coffees at Round House Cafe, the Goody Cafe, or Caffe Trieste you can visit in 60-90 minutes.

Here are some additional ways to organize a mini-event for your team, partners, and customers. Becoming the host of an event, even a small event with just a dozen people makes it easier to create deeper relationships with the people you meet at SaaStr.

If you’re going to SaaStr, you’re probably excited about the future of technology. Yet, our future is also shaped by the past. When you’re in San Francisco, take the chance to learn about the city’s history. For example, you might visit Alcatraz Island, Fort Point National Historic Site, or even the USS Pampanito. Take an hour out of your day to see the city’s history.

• Go For A Walk or Run In A Park

San Francisco has many great parks like Golden Gate Park and outdoor areas like the Twin Peaks. If you don’t like a walk, rent bicycles or e-bikes. 

The fundamental concept is to network with people and keep moving around. Most of us spend too much time sitting, so getting active is a way to stand out.

4) Learn From The SaaStr Sponsors

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Without sponsors, SaaStr tickets would likely become even more expensive! So, take some time out of your day to talk to the sponsors. Naturally, they will have questions for you and wonder if you are a potential customer.

When you meet with sponsors, come prepared with a few questions to start the conversation. Here are a few examples to get you started.

• Is this your first time at SaaStr Annual?
• What results are you seeing so far from the event?
• I’m hosting a lunch event tomorrow. Would you like to come?
• What are your most popular integrations?

Don’t hesitate to sign up for a demo if the sponsor’s offering sounds useful. Implementing a new technology you discover through SaaStr might give you a significant advantage.

5) Seek Out Integration Partners

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Many people attend business conferences to hunt for customers. It’s a wise strategy. It’s worth pursuing. If your product has an API or supports integrations, look for integration partners at SaaStr.

For a few reasons, looking for integrations at SaaStr is better than looking at a company’s website. When you have a conversation with a potential integration partner, you can ask them about their partner program. Imagine you set up a partnership with Salesloft, Calendly, and Chargebee. That partnership can bring new users to you.

With a smaller company, setting up an integration might involve a few conversations. With a larger company, the process might have more steps, like filling in an application. However, you can speed up the process by working with the person you met at the event. 

6) Use The Google Sheets Strategy To Double Your SaaStr Impact

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Showing up at SaaStr and hoping good things happen is what conference amateurs do. True conference pros only go to an event if they have a plan. Fortunately, you can put together your Google Sheet for SaaStr success in less than 30 minutes.

Create a Google Sheet with the following information:

• Name: list the person’s name
• Company: put the company name here
• Email Address: put the person’s email address here 
• Social Media Handle: no email address? Putting their social media handle here is a good alternative.
• Context: Write a quick sentence about the person and how you met them. This could be simple like “Met in the coffee line on day 1 of the event”
• Next Step: Write a note about what you will do next to build a relationship with the person you met. Most of the time, the next step will be to look them up on LinkedIn or, even better, set up a 15-20 minute phone call. 

To make life easier, we created a Google Sheet file for you. Just click on File -> Make a Copy to make a copy of the spreadsheet.

Sure, you could put this information into your CRM or another format. Putting it into a Google Sheet to make it easier to focus. For the best results, combine this strategy with the 50% strategy outlined above. Don’t make the mistake of relying on your memory. You are going to meet a lot of people at the event. Write down the names of people you meet so that. 

SaaStr Annual 2022: What Will You Achieve?

The SaaStr event is just a few days away. Pick one or two strategies from this post to get even better results from the event. Putting in even an hour or two of effort using these methods will easily double your results!

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Even though content walls sound conceptually simple, building them requires you to sit down and align the content strategy with editors and content producers and with design, IT, and social media teams.

Implement successful Content Walls using these steps 

1. Create a publishing plan for your content walls

An excellent editorial plan for a content wall should have a mix of timely and “evergreen” content. 

Timely content means “breaking news” – topics people are excited about this month. For example, a sports publisher might feature interviews with a sports team after they win a major championship.

In comparison, evergreen content are topics that are likely to be relevant for months or years to come. For example, an evergreen content idea might include spring cleaning tips in a lifestyle publication.

2. Research content ideas

For your content wall to succeed, it needs to offer interesting content that your audience is interested in. To give your content the best chance of succeeding, use research tools to get new ideas. Here are three free Google tools you can use.

Google Trends – see what topics people are searching for! Remember to try several variations on your keywords (i.e. not just “laptops” but also “personal computers”)

Google Alerts – set up alerts for topics relevant to your website or publication. 

Google Keyword Planner – this free tool is created for advertisers who want to advertise products and services on Google. However, you can also use this tool to estimate how many people are interested in different keywords.

After using these tools, your team can prioritize content that will go on the content wall and even have ideas for new content sections. 

Tip: Get inspiration from your competition 

You don’t have to work from a blank page. Take a look at your top 3-4 competitors and see what kidneys of content they are publishing. Use a tool like BuzzSumo to see which content has gone viral on social media.

Once you spot some interesting ideas, look for ways to add your own perspective to it. For example, can you offer your audience more recent data, better photos or approach the topic from a different angle? 

Let’s say you run an entertainment news website. You use BuzzSumo and see that a  competitor create an article on the richest actors in America. There are plenty of ways you could approach that idea with a new angle. For instance, you might focus on the most successful standup comedians, athletes or simply look at a different country (e.g. the most successful  British actors)

3. Repurpose your existing content

Creating some original content for your content wall is smart, but you can also repurpose existing content. Let’s say you are creating a content wall for the most popular golf courses in America. You might already have photos and articles on five great golf courses. In that case, adapt those existing content assets and put them into your content wall.

Tip: To maximize your SEO traffic, avoid copying and pasting older content entirely. Instead, take a few minutes to update any content that was published over a year ago before putting it in your content wall.

4. Be thoughtful about content categorization 

Clear categorization of content is a key reason why content wall is valuable. So, spend some time think about the best categories for your content wall. Here are a few guidelines to keep in mind.

Start with audience interests

Whether you use surveys, online analytics or other means, use content categories that match the words that your audience uses. IF your audience loves to use specialized jargon, then use those terms on your content wall.

Adjust to fit your capacity and business goals.

A content wall can be take hours or weeks to create depending on its complexity. When you first get started with a content wall, we recommend keeping it simple. Start with three to five categories.

As you finish your content wall plan, verify that your concept advances your business goals. If you need to maximize user time on site to grow ad revenue, keep in mind the topics and feedback you receive from advertisers. If you are focused on lead generation, make sure there is some space for lead generation calls to action inside the content wall.

5. Choose a flexible content management tool

Publishing content walls gets much easier when you have the right tool. The content management system (CMS) you choose should support multiple users (i.e. several journalists and editors at the same time). In addition, the CMS should make it easy to plan, create, publish, and update content.

If you’re building a short list of content management systems to run your content wall, make sure you include the Arena Content Wall.

6. Pay attention to design and usability

A content wall features many different pieces of content. Without proper design and usability, it is easy for your users to get lost and confused. 

To maximize engagement, keep in mind that your content wall should be easy to skim. Generally, the fewer clicks it takes to get to the content from the homepage, the better. You want people to find it quickly so they stay on your site longer. 

In terms of design, take inspiration from digital magazines and social media feeds. While these sources can give you inspiration, your content wall should also match your brand’s look and feel.

7. Track your critical business KPIs

After you build and publish your content wall, measure your key marketing metrics to see if it is resonating with your market. In particular, check the following metrics.

Unique visitors

Track how many visitors check out the content wall and compare this to other parts of your website.

Traffic source

Monitor how you are getting visitors to the content wall (i.e. social media mentions, links on other websites etc).

User behavior

Find out what else website visitors do after seeing your content wall. For example, you might want visitors to sign up for email updates. If most users leave your website immediately after viewing your content wall, you may want revisit and update your links and navigation.

8. Work on personalization

Besides having an exciting content wall that looks appealing to a heterogeneous audience, publishers should find tools that recognize each person and provide personalized experiences based on their unique interests and navigation patterns. 

After categorizing content contextually, it’s time to design targeted experiences around it. For instance, they could involve personalized messages, push notifications, or a personalized newsletter for clusters of customers. By addressing each customer’s specific interests, you can boost engagement and customer loyalty.

9. Optimize distribution

Now that you’ve created your content walls, it is essential to market them in different distribution channels. Your team should consider different profiles of customers and the stage of their relationship with your brand. Are they already subscribers? Have they just accessed your website for the first time? Different stages require different approaches, but some strategies can work across different profiles. 

Internal links

Your website should have a healthy number of links pointing people toward your content wall. Internal links show your audience and search engines that your content is essential.

Referral Traffic

Contacting other websites to tell them about your new content wall is a great way to gain traffic today and build relationships for the future. Your team can build relationships with sites and brands that share an expected audience with your company, to drive referral traffic to your website through their channels as well.

Partnerships and endorsements

Endorsements and partnerships might be tricky for publishers because they need editorial independence. However, sponsorships are not always harmful. Imagine a newspaper that has an entrepreneurship section on a content wall. Why not have a rising startup endorse and promote the section in their channels during an arranged period? The partner will undoubtedly be happy to be featured in the paper, while it can get new sources of traffic.

Paid media 

If you want to reach audiences outside your existing customer base, it might be interesting to invest in social ads targeted at specific communities you want to attract. Keep in mind that paid media promotion can be very costly so you may only want to invest in this type of distribution for your most impressive content walls.

Conclusion

Content walls are a powerful way to attract visitors from the search engines and keep your audience engaged. Use the tips in this guide to plan a content wall that drives your business forward. 

To get started with content walls, check out Arena’s Content Wall solution.

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Youtube was once the main video streaming platform and had no competition since its nascent arrival; but, in 2021 TikTok surprised the streaming world with an increase in average viewing time, and some Youtube creators, already dissatisfied with the status quo streaming monetization model, began to favor the preferred Twitch format. This led to Youtube creators asking the question: how will this scenario evolve into a new format? At the moment, Youtube creators alternatives aren’t abundant on the streaming horizon.  Let’s review the trends related to streaming, creators, and monetization. 

Competition inside the Youtube Creators program 

Perhaps this is a reflection of pressure from TikTok, a more nimble and democratic platform. This could be one of the reasons why Youtube has given free rein to their community and why some Youtube creators have complained.

There are contests, prizes, and fame for those who make the most the quickest. If you’re in the visual content business, you know it takes time, blood, sweat, and tears to make something good. Publishers take and make time to create quality material, but platforms don’t look at this. To do more and do it faster, Youtube creators have to invest more, otherwise, they deliver poor content. This fact of life leads us to turn our attention to another challenge, monetization.

Making money with Youtube, is it still possible?

Yes, but it depends on whether your model is a subscription-based or views-based one. Subscription models can be profitable even with small accounts. For example, if you have less than 20,000 subscribers, Twitch or Vimeo can be more profitable. However, this is where the problem crops up its ugly head. If you get more views, it would be prudent to put the same video streaming platform content on YouTube. 

In 2021 when Twitch data was leaked from Reddit accounts, some creators opened their values publicly. Youtube pageviews are very profitable according to Covertblue by a factor of 10. However, the same video(link) shows that within Twitch, Prime Video subscriptions have a good ROI ratio for the creators themselves. However, this is where the system can be hacked. If Covertblue created all of this content not only on these two platforms, but also on their website,  how much money should they be making? Not to spill the beans on Google, but, they should be making 7 times more. This means that 2.7 million views are converted into 2.7 million pageviews on a website with Adsense plugged in and can be roughly worth $200,000 to $290,000 US dollars. That’s no chump change we’re talking about. So, mumm’s the word. Also, by using YouTube on a website, both revenues are accrued. We have literature curated for you in the form of tips and tricks here (link to an internal link about Arena.im products monetization article). Top notch global creators privy to this information are already taking advantage to monetize their websites. Why not you too?

Youtube Algorithms and their War on good Content

Yes, it may seem nonsensical, but according to a study published by Mozilla Youtube AI seeks to attract your attention with “poor content”. The title and thumbnail will draw your attention, but the content may be less appealing than an advertisement. It’s just all about business. Many creators are “upset” with Google and YouTube because they are expanding their structure to include more cameras, editions, and content study. Although the AI was attempting to serve more beginning Youtube creators, your subscribers are receiving more from them rather than from you.  It’s regrettable, but this is a “sad but true” set of circumstances.  Its advice is more about metadata than it is about what you follow.    

A recent article from Bloomberg.com reported that Twitch, the Amazon.com Inc.-owned live-streaming website, has been toying with ideas on how to pay its top talent. This seems to parallel YouTube’s tack. People familiar with the planning stated that the effort would boost its profits but would risk alienating some of their biggest stars.

Under consideration are updates that would offer streamers incentives to run more advertisements. Additionally, the proportion of subscription fees dolled out to the site’s largest performers would be reduced, said a few who asked anonymity because the negotiations are still private.

This move by Amazon indicates the changes surging through all video streaming platforms. Viewership for live videos of people playing video games has skyrocketed recently and this has elevated a new genre of internet celebrities. Twitch is leading the market, now, but Amazon is more interested in generating revenue over the long haul. It has started work on new, profit-driven programs; however, some employees have said the shift hurts its users. An exodus of top and longtime employees, who said Twitch has lost touch with its community’s needs has recently been reported by Bloomberg.

Duration and Theme  

Again, AI, if the computer algorithm determines that your content is fine, you won’t be able to edit it. Youtube creators invest time in improving Youtube SEO, editions, editing, effects, and thumbnails, but if they change the video duration and talk about anything else, the results may suffer. Perhaps YouTube AI is putting too much weight on that. Is YouTube’s neural machine learning engine picking up on the video or channel’s context?  Nobody knows, yet Youtube creators have been observing / watching and grumbling about this.

If you meet the Youtube criteria, maybe you will be able to start making some money. Instead of slaving away for one of the big four, there are alternatives to make more and collect data for your company. It’s no wonder why media giants like Globo TV, Rogers Media and Fox Sports have left YouTube and brought their content to their own domains. Some creators and companies have already noticed that. They are taking their first steps into creating a new digital streaming environment. And so should you. 

You’ve probably heard the word Widget before, but if you don’t know exactly, find out now what it is and learn how to use it to drive engagement on your site.

Most times, companies mistakenly think that they need a groundbreaking insight or a super powerful expensive tool to create engagement on the website, generate leads and convert them.

The good news is it’s possible to achieve all that and more, increase ROI and generate brand loyalty using a cheaper gadget, yet highly professional and effective. And that is the Widget!

What are the Widgets

Widgets are functionalities you can add to your blog, website, app, PC or mobile devices in order to enhance browsing experience and add more value to the page without coding. 

Through widgets, your website visitor can have a more personalized experience by getting better and more relevant reasons to engage there. It simplifies users’ access to crucial or specific information, working as a shortcut to the function itself without the need of opening the program or application. 

Great widgets are not a stiff add-on. They allow you to tailor it according to the design and identity of your brand, adapt the information to mobile devices, improve website’s SEO including meta props, are lightweight and more. 

How do widgets work? 

Widgets demand minimal memory usage to work. It makes available some predefined features from the original software or source, whether it’s an application or a computer program.

It may be quite expensive to supply some not available functions you need on your website by coding. Instead, widgets provide the core of what you need in a fast, simple, qualified and cheaper way.

As a result, your website will be more attractive, offering relevant content to the audience. You will certainly improve the chances of them returning more times to you.

How to configure them?

To add a widget to your website is pretty much effortless. Because it is embedded, all you need to do is copy and paste the code to your page. 

When you’ll choose a widget to use, prefer those ones supported by any website platforms, including Google AMP. 

Also, having multiple languages is a strong pro to break geographical borders and expand the business.

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The importance of engagement

Customer engagement mostly represents ways to build a solid relationship with your audience. It is a metric used to define how your audience feels about your activities, campaigns and brand. The more organic it happens, the more valuable it will be.

Engagements occur due to many types of interaction. Restraining to the online environment only,  to engage is when a visitor of your website takes action in your cyberspace because they felt it would be interesting, relevant, fun, beneficial, etc.

It can be measured by the quality of the comments on some content, recommendations, discussions, reviews and interactions. When you have engaged customers, it means you have satisfied them somehow. And customer satisfaction is equal brand loyalty and new incomes. 

Higher ROI, cheaper investment

The cost of acquiring new customers can be 10 times higher than a great marketing strategy to retain them. 

In order to keep them with your brand, making them want to spend their money on you, you must have the right tools to create engagement, and a widget on your website is certainly one of the best options.

How to make customers engage

Offering a personalized and exclusive experience is the main key to create relevant engagement. As we said earlier, the use of a widget can add high value to your website browsing.

This small tool can bring new functionalities to your page, such as interactive spaces, complementary information on any topic, real-time updates and more, turning it all into monetization for your company, because that is what really matters.

Arena has a widget solution capable of engaging your community on your website. Flexible, customizable, lightweight and with unlimited opportunities! Find out how we can help your company.