Demand-Side Platform (DSP): What is It and How Does it Work?

Demand Side Platforms (DSPs) stand as game-changers, setting the stage for strategic ad buying and selling. As an influencer in this space, navigating the intricacies of DSPs becomes not just advisable, but essential.

What is a Demand-Side Platform (DSP)?

A demand-side platform is a way for marketers to find ad space that fits their needs. It is called “demand-side” because marketers need advertising space from hundreds or even thousands of publishers to reach their goals at a fair price. A supply-side tool, on the other hand, is focused on meeting the needs of publishers who sell ad space.

How Does a DSP Work?

A Glimpse into DSP Varieties

While all DSPs aim to serve advertisers with suitable digital properties and high-quality inventories, the nuances that set them apart are crucial. Broadly, DSPs fall into two main categories:

Self-Serve DSPs

Ideal for those wishing to allocate a moderate budget, the self-serve DSP demands mastery over its intricacies. While it may proffer advanced advertising tech to streamline bidding strategies, its navigation necessitates dedicated time and understanding. Typically, revenue generation for this DSP model stems from marking up the advertising prices.

Full-Serve DSPs

Tailored for marketers yearning for premier inventory and insightful reporting tools, full-serve DSPs provide a holistic experience. With the guidance of advertising connoisseurs, they identify the precise audience and offer connections with esteemed publishers. The pricing, while more intricate, incorporates both service fees and costs per ad placement.

Spotlight on Prominent DSPs

A few renowned DSPs currently favored by brands and advertising agencies encompass:

Diversifying DSP subscriptions can be astute, given the differing advertising prospects and pricing models they offer. Leveraging multiple DSPs can not only economize digital marketing campaigns but potentially trim down the cost per click (CPC) by integrating less renowned publishers.

Benefits of Using a DSP

Visualize an intent to captivate affluent working women, aged 30-50, within the U.S. The vast digital landscape can be overwhelming. Yet, a DSP acts as a consolidated marketplace of advertising avenues, enabling effortless placements across varied platforms.

Choosing DSPs can amplify advertising reach, significantly diminishing over-reliance on mammoth entities like Facebook, Google, and Amazon. For perspective, as of 2021, these three giants absorbed 64% of U.S. digital advertising revenue. Yet, the remaining 36% still represents an enormous slice of the advertising pie, challenging to access without DSPs.

Choosing the Right DSP for Your Business

A quintessential DSP facilitates uncomplicated inventory procurement for myriad ads – from videos to search ads and even mobile apps. But what sets an outstanding DSP apart?

  • Ad Creative Diversity: Recognizing the platform’s specialization, whether it’s video-centric or display ad-focused, is pivotal.
  • Analytical Integration: Seamless synergy with preferred analytical tools can obviate manual data transfers, simplifying performance evaluations.
  • Publisher Blacklisting: Maintaining brand sanctity by sidestepping contentious publishers is essential. This feature can preclude any inadvertent placements on controversial sites.
  • Real-time Reports: Instantaneous, precise analytics accessed directly via the DSP interface is indispensable for informed decision-making.
  • Expansive Publisher Network: Continuous publisher engagement and retention reflect a DSP’s expertise.

The Synergy of CDP and DSP

To truly understand why modern marketers increasingly lean on Customer Data Platforms (CDP), place yourself in an advertiser’s shoes. An advertiser’s quintessential challenge is to optimize results within a defined budget. In this quest, granular data becomes their North Star.

A sophisticated CDP, like Arena Personas, augments your advertising strategy. By collecting rich audience data, publishers can cater to diverse advertiser needs, be it age-centric or interest-driven. With improved data quality, direct deals or DSP placements become more profitable and efficient.

Why Arena Stands Out

Embarking on the digital advertising journey without the right tools can be akin to navigating the vast seas without a compass. As you decipher the realm of DSPs, integrating tools like Arena’s live blogs can be the catalyst propelling you towards your marketing aspirations.

To grow your digital advertising revenue, you need to have a CDP. Find out how Arena Personas levels up your CDP and help you gain an edge in today’s marketing landscape.

Engage, experience, and elevate your strategies with Arena. Witness first-hand how seamless integrations and live blogging can redefine your marketing outcomes and help reach those pivotal goals.

Best Way to Make Live Shopping Successful

The eCommerce industry boom, since the pandemic, has increased sales capabilities in thousands of different ways. Live shopping is now the new galvanizer. So, how can you drive more revenue to your website with live streaming?

A novel concept taken from an older idea – the Shopping Channel – is this live shopping solution.

This easy format mixed in with social media excitement is the current burner, and when you throw in the weight of Tik-Tok influencers or other media stars as hosts to live events, you have a solid winner on your hands.

If you are looking for some live shopping solutions use cases, Alibaba’s live shopping App Tabao just naturally springs from the ground. Dominating the field, at the moment, is the Chinese market. 

But you say to yourself, “Is this just a fad or does live shopping have substance to take the market by storm?” Tabao (mentioned earlier) generated more than 61 billion dollars GMV (Gross Merchandise Volume) in 2020, according to TDinsights. This spurred Amazon to invest in livestream shopping big time in 2021.

The secrets to make live shopping successful

According to an emarketer study, live shopping will be a market of 623 billion dollars in 2023. 80% of consumers prefer watching videos about products rather than reading about them. People expect to be entertained today. By next year more than 30% will increase. So, if you are planning to create an ecommerce presence or if you already work with this, you should dive into this amazingly fast growing market.

Just ask yourself this rhetorical question,”How can I use live shopping to generate ecommerce revenue?”

1- Live Events engage audiences

If you haven’t started using live shopping yet, time’s a wasting. Start creating live events and engage people with good content and tools that can provide you with insights, data, audience engagement and customer loyalty. Creating “Lives” is a challenge that you can surmount with some tricks, like good planning and organization . A big tip: you need to listen, ask, interact and just not create ads in a live streaming. The big picture comes when you provide content tailored to your customer and listen to their desires, then making this happen.

2 – Typing… making people generate insights

People love to be mentioned and honored. They like to be wooed and entertained. The pandemic has created a vacuum of boredom that is being filled with live shopping solutions.  

By giving them prizes, they will go crazy. Giving them discount coupons to use in a limited time will increase sales from their desires. 

Using a chat like Arena Live Chat, you can enrich your customer profile with their favorite products that you can get from Arena’s Customer Data Platform (CDP).

How does the audience speak about competitor’s products? Using personas and single sign-on you can read more data about them and make wiser decisions about your marketing mix.

The devil is in the details which is what you need to access your ideal customer from the audience.

Make them enjoy the shopping extravaganza your live event is all about and you’ll have a fan for life.

3 – Live shopping: Live conversion 

Imagine creating a live event on youtube or facebook. There you need to ask people to enter your website and then “shit happens”. Common sense says that it is impossible 100% of our clicks really become visits. People are fickle and have short attention spans in this go-go world. Also do you want to generate revenue or friction? 

Make your website the rising star instead of an external service. Guaranteed that more conversions will happen because people don’t like to change their navigation. On average, people click 22 times until they convert at ecommerce. Hit the nail once to drive sales.  

4 – Data can be creative

Imagine that you can manage an audience and create personalized offers during your live event, look at comments and, better yet, use what people are chatting about to generate creative things as you do on social media. If your audience is talking about other products, how can you use that to your benefit? What do they like the most about that product? What do they dislike? Ask them questions in real-time, make polls, request reviews, and create some fun with that. Understanding your audience will help you choose the optimum strategy.

5 – Answering your audience is intelligent

People with a buying intention normally have some doubts about prices, size, deadlines, colors. If they are buying, they want to know what they are getting for their money. And, they don’t like surprises because key information has been withheld. You can run a Q&A session to narrow their buying intention. By answering people at your live stream, you avoid them “googling” and becoming disengaged. Let’s be honest, if they google your product or categories, how many competitors will they find? So use the moment to answer objections and make deals.

In the end, it is easy to turn your website into a Youtube or Twitch type presence. With that type of venue, you can manage audiences, get to know your customers, enrich their profiles with preferences, and sell directly without needing to run ads to capture the audience again. Don’t let them leave your live event, on your website, with money in their pockets. Use the moment when  you have already acquired that customer in some way because it takes money and time to acquire a customer. Live shopping is bout a shortcut to your clients’ heart and better conversion rates and you can use any white label live shopping software, your live stream, and add Arena Live Chat to generate all those amazing solutions.

6 – Live Chat brings home the bacon

Putting Arena’s Live Chat to work to help you convert your live streaming events into revenue generators is easy. With guest influencers engaging the audience, and having the right format for your “lives” can make the experience become a real-time shopping extravaganza.

Adding that dollop of excitement where the audience can ask questions, get answers, and tell their stories will boost your brand at each successive event. Customers will have better experiences, and if there are other attractive products they may make additional purchases while there. An engaged audience that is having fun will shout this out to their fellow netizens and make referrals because of your outstanding products and services. 

Live environments are exciting because they have that sense of urgency, freshness, and professionalism. With content being continually refreshed, new products being placed on the  carousel, and the host adding to the excitement and fun of the moment, how can you not increase conversions with Live Chat at your event?

Have a Live Chat solution for free

You can magnetize new customers’ attention by giving them exclusivity. Personalized service while having an entertaining live shopping experience. Satisfied customers are repeat customers. Expect the crowd to turn out at your next “Live”.

Arena can give you a Live Chat solution right now with no code hassles.You can have it fully operating within minutes on your platform. Did we say it’s free?! Create! Embed! Ready to go!

The world is your oyster when Live shopping is done right.

How To Create Your Hybrid Team Engagement Playbook

The shift to the hybrid teams is one of the defining management challenges in the 2020s. Traditional wisdom like ‘out of sight is out of mind’ no longer helps. The inverse is also true – showing dedication by logging punishing hours at your desk is no longer enough. The mix to hybrid work is changing how managers and employees think about their work.

The Mixed Blessings of Hybrid Work

The hybrid work concept is born out of a compromise between two competing visions of the modern workplace. In one corner, there are remote work evangelists like Atlassian, Drift, Okta and other companies that have enthusiastically embraced remote work as their default. In the other corner, there are workplace traditionalists who see significant value in working together in-person.

In theory, hybrid work is supposed to offer something for everybody: a few days of remote work and a few days of in-office work. The practical realities look a lot different.

Put yourself in the shoes of a project manager working toward an upcoming deadline. They might grab a few people and set up shop in a conference room for a focused session. If they have some bad luck, they might be in a room with limited connectivity that makes it difficult to connect with remote staff.

It’s not just urgent project deadlines or trying to organize hybrid events either.

Like it or not, the speed of work and collaboration is quietly governed by the depth of trust in the team. When some or all of your team are remote sometimes, you end up having deeper interactions with people in the office compared to remote staff. As a result, trust doesn’t develop evenly and productivity will start to slow down.

If you’ve been struggling with hybrid team engagement, you’re not alone. It’s a new way of working. Our older social skills and work habits aren’t a natural fit. Fortunately, there are a few simple strategies you can adopt to drive engagement higher.

Building Your Hybrid Engagement Playbook

There is no one size fits all approach to driving up hybrid engagement. Several factors influence the difficulty of remote work like your history with remote work, the level of technology investment and management skills.

To evolve your working habits and relationships, you need to build a playbook specific to your challenges. View each of the following ideas as inspiration to help you develop your playbook.

1. Set The Tone From The Top 

Many organizations shifted suddenly and dramatically to a high level of remote work a few years ago. Fortunately, that era of crisis induced flexibility is now in the rear view mirror. Now, the first strategy is to set the right tone from the top.

To set the right tone from the top, the words and actions of managers and executives need to send a consistent, positive message for their hybrid teams. Act as a role model yourself by reaching out to remote and on-premise employees for special opportunities. Further, share your struggles and solutions with making hybrid work effective so that your staff know it is okay to admit struggles.

2. Clearly Communicate Expectations 

Updating our communication habits and preferences to thrive in a hybrid workplace is a vitally important strategy. Start by encouraging asynchronous communication (i.e. encouraging people to reply to messages on their time) rather than relying on video meetings as the default option for hybrid teams.

Further, you may need to revise your professional communication expectations for the hybrid world. For example, some companies encourage informal dress and communication for internal meetings. On the other hand, video meetings with customers and clients are a different story – dressing up and presenting a more professional image in those settings may be worthwhile.

3. Update Your Hybrid Work Communication Technology

Take a hard look at the communication tools you use with your hybrid teams. You’re probably used to relying on email, phone calls, messaging apps and video calls. What about your larger meetings like all-hands meetings?  

Running an event with dozens or hundreds of people can easily get disorganized and unruly. In a hybrid office, you might have some people raising their hand to ask questions while remote staff use messaging. Your speakers might end up favoring in-person questions – a tendency which can hurt remote staff engagement. 

One solution to these challenges is to use Arena Live Chat in your hybrid events. It has support for polls and Q&As so you can easily gather feedback from employees. The best part? You can review the chat log after the meeting to identify broader concerns in your employees and nip engagement problems in the bud.

4. Make Casual Connections Easier

Participating in formal meetings, collaborating on documents and responding to messages all matter. Yet these forms of engagement are not enough for the hybrid workplace. People are social creatures – even introverts enjoy interacting with others on occasion.

To help your team come together as one, it is important to give employees regular opportunities to connect informally. As a starting point, check out our guide to online events for employee engagement. Holding social events is a great way to laugh and come together.

In addition, look for smaller ways to encourage connection like virtual coffee chats or even giving people 5-10 minutes during team meetings to share personal news. 

5. Update Your Work Life Boundaries 

The old way of thinking about boundaries at work and at home have been fading for years. Many, if not all, professional employees have a work phone that allows them to stay connected to the office even while on vacation. Left unmanaged, work responsibilities in a hybrid work environment can bleed into every evening and weekend.

The solution to these challenges is to encourage employees to set boundaries around the work schedules. To avoid the temptation to check work messages constantly, consider powering down and disconnecting work devices once you finish your work day.

By the way, your boundaries may need to look different depending on whether you are working remotely or in the office.

The Unexpected Way To Drive Higher Hybrid Team Engagement

Sometimes, a shift in perspective can unlock new potential in hybrid teams. Put on the hat of an event producer seeking to create an inspiring live event. Done right, live events create memories and bring people together. Even if you only create a few live hybrid events for your teams this year, it could make all the difference in getting your staff on the same page.

To help you plan your next live event faster, download a free copy of our ebook on improving live events. You’ll discover how to organize live events on your own platform so your employees can stay focused.

What the Rise of Streaming Means For Your Business

The rise of streaming is changing the world of entertainment and news. Traditional broadcasters and studios are quickly losing ground in revenue, awards, and innovations to streaming services. Streaming services now seem so familiar that it is easy to forget how new they are.

The Rise of Streaming By The Numbers

The following numbers put the rise of streaming services into context.

2007

In 2007, Netflix launched its streaming service and quickly became one of the most successful entertainment brands. The arrival of near-universal broadband services in the US (47% in 2007 and 77% in 2021, according to the Pew Research Center) made modern streaming reliable and convenient.

$47 Spent Per Household on Streaming Services

Netflix might have an early mover advantage, but that edge is fading. According to Variety, the average US household spends $47 per month on streaming. Over the past decade, millions of Americans have ‘cut the cord’ and no longer subscribe to traditional cable TV packages.

Streaming Services Spend Billion On Original Programming

In the first streaming era, providers largely focused on licensing existing content. Unfortunately, licensed content doesn’t stay on your platform forever – “The Office” famously left Netflix recently. 

The second era of streaming – investing in original programming – emerged over the past decade. According to Variety, Netflix spent approximately $13 billion on new content in 2021, 26% more than in 2020. They’re not the only streamer investing in original content – Amazon spent $13 billion on video and music content in 221, up from $11 billion spent in 2020. If spending on original content is a predictor of streaming success, then watch Disney+, which plans to spend over $33 billion on original content in 2022.  

Streaming Is Taking Market Share From Cable TV 

Perhaps even more important than money, the rise of streaming has reshaped leisure time. In December 2021, Nielsen estimated that streaming services accounted for 27.7% of all-time Americans spent watching TV. 

However, there’s a good chance that the rise of streaming is even more popular because these estimates do not include ad-free streaming services like HBO Max, Hulu, or Paramount+. Traditional cable TV is still king for the 55+ demographic, but streaming services are starting to catch up quickly.

We’re Not In 2007 Anymore: Two Paths To Streaming Success

In 2007, Netflix started streaming and started to end its DVD by mail. In those early years, Netflix was almost alone in the streaming industry. That’s all changed over the past few years.

The best way to understand opportunities in the streaming industry today is to think about the famous red ocean vs. blue ocean metaphor made popular by the book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne.

The Red Ocean of Streaming

In the red ocean of streaming, businesses will be competing directly with the likes of Netflix, Amazon, and Disney+. Success in this market requires much more than name recognition. Just take a look at the early days of CNN+, which has so far attracted less than 10,000 daily users. At this rate, signing up millions of subscribers seems unlikely.

Competing in the red ocean of streaming requires a streamer to invest heavily in big-budget productions that rival Amazon’s Lord of the Rings (production cost: $465 million for the first season) or Netflix’s avalanche of original series. 

Success in the red ocean of streaming is still possible – just take the case of Disney+ as an example. The service grew from 0 to 100 million subscribers in less than five years. However, relatively few media companies have the deep pockets and massive fan base Disney has accumulated.

Winning in the red ocean of fierce competition is still possible. But you better bring patience, a large stable of popular franchises, and billions to spend to have a chance. Those who succeed have the opportunity to build the next Netflix and win in the mass market.

The Blue Ocean of Streaming

The Blue Ocean of streaming takes a different approach from the existing giants. Instead of relying on bullion dollar budgets and franchises with an established following, the blue ocean streaming strategy looks for growth differently.

One way to implement this strategy is to build a specialized streaming service instead of chasing a mass-market audience. This approach works well for organizations that do not plan to center their business on streaming alone. In a previous post, we looked at the top 10 OTT Vimeo streaming services. These examples show how fitness companies, religious organizations, publishers, and sports broadcasters create specialized streaming services. In essence, they are creating a mini-Netflix experience to support their goals.

Offering a unique library of content is not the only way to innovate, however. Some streaming services are also looking at ways to reimagine the viewing experience. For example, sports broadcasters use live chat to invite their audiences to ask questions and connect. For more ideas on how to win with sports fans, see our post on six online events ideas for sports publishers

With Arena Live Chat, you can run live online events with hundreds or thousands of participants. With dedicated Q&A features, it is easy to keep track of questions and pick the best ones to address. Keep engagement high by using polls to keep your finger on the pulse of your audience’s interests. You can also use conversion cards to drive your audience to sign up for offers, draw attention to products and much more.

From Streaming To Live Events

Thriving in the age of streaming services isn’t easy. Amazing quality content is an essential part of the solution. Another key element? Offering engaging live online events to your audience – opportunities for your audience to connect and your brand more deeply. 

If your strengths lie in broadcasting and programming, your team might need support to craft a successful online event. You don’t have to start from scratch, though – download your free copy of Arena’s live events ebook to discover how to plan your next event.

5 Online Events Ideas For Internal Meetings

Most guides to online events focus on engaging customers or growing an audience. Those are worthwhile goals that are well worth pursuing. Focusing all of your online events on external groups carries a risk: your employees may become disengaged and withdraw their best contribution.

The High Cost of Low Engagement

There is plenty of research on the value of encouraging high employee engagement. In brief, high employee engagement means staff brings enthusiasm, new ideas, and creativity to their work. On the other hand, low engagement means employees are focused on doing the bare minimum to get by. 

In the past, employee engagement discussions focused on motivation and productivity. There are new dimensions to employee engagement given our experience over the last few years – well-being. According to new Gallup research, only 24% of employees feel that their employees care about their overall wellbeing. 

Feeling cared for has significant benefits for organizations. Employees who feel their employers care about their wellbeing are 69% less likely to be searching for a new job. Further, these employees are 71% less likely to experience significant burnout. 

Driving high employee engagement and well-being requires multiple strategies, including events. If your organization has a hybrid or remote workforce, you need online events ideas for internal meetings.

Online Events Ideas for Internal Meetings For Growth

These online event concepts are powerful tools to inspire your employees to pursue challenging goals.

1. Virtual Annual Sales Meeting

Annual sales meetings are a proven way to engage your salesforce. These events typically involve a compelling keynote speaker, presentations from executives, and insights to help salespeople succeed, rather than flying in employees from multiple locations.

To make your event memorable, use these tips:

Feature An Exciting Guest Speaker.

The right guest speaker can fill your sales reps with inspiration and tactics. For example, you might invite Jeb Blount to speak to your team about prospecting, negotiation, or other sales skills.

Offer Customer Data Insights.

Your most successful sales reps probably understand your customers deeply. What 

about the rest of your sales team, especially the new hires? They may not know your customer base as well. To give your sales team a leg up, equip them with insight from your customer data platform.

With the Arena customer data platform in place, you can identify critical patterns in customer behavior. For example, you might find that industrial customers typically read two ebooks before they join a sales call. In that case, you can suggest your salespeople adjust their efforts to reach out to the right prospects.

2. Giving Company Awards In An Online Event

Recognition is one of the most enduring human motivations. Paying your employees well is just the start of recognition. You can also make employees feel appreciated by giving them awards. A company awards event can work well online.

To maximize engagement in your awards events, you can use a few techniques.

Offer Prizes.

A plaque or trophy is significant, but offering a prize can make the award even more memorable. For example, you might offer a gift card to the best restaurant or hotel in town so your winner can have a memorable night out.

Be Specific When Giving Awards.

The public praise you receive upon receiving an award makes the experience much sweeter. Ask your event moderator to prepare a short speech of 30-60 seconds describing some of the award winner’s specific achievements (e.g., completing a complex IT project on time or exceeding sales quota)

3. New Leadership Online Event

The arrival of a new CEO means change. Employees will want to know about the new leader’s personality, goals, and background. Meet these expectations effectively by organizing an online event.

With this type of online event, strike a balance between the leader making a presentation and allowing plenty of time for employee questions. It is best to use Arena Live Chat to manage the question and answer session in a larger event. Arena includes content moderation capabilities so that you can avoid off-topic questions.

Online Events Ideas for Internal Meetings for Well Being

The above online events ideas are powerful to stimulate ambition and productivity. However, that type of event is not appropriate for every context. If your employees have been burning the midnight oil to meet a challenging deadline, your staff may have other needs. It’s more than possible that employee well-being has suffered. 

4. Diversity and Inclusion Virtual Event

When employees feel mistreated or discriminated against, they are less likely to thrive. Planning an annual online event related to your diversity and inclusion goals can make a big difference. 

There are different ways to structure this type of event. You might highlight specific inclusion efforts, such as efforts to promote women and people of color into management positions. Alternatively, you might share a progress update regarding your organization’s diversity goals.

Data and metrics are not enough to make this type of event successful. It’s also powerful to feature stories from your employees and leaders. For example, invite employees to share stories about facing discrimination and overcoming those challenges.

Advancing diversity and inclusion goals, especially when new to your organization, can provoke questions and controversy in some cases. Give your team members the chance to ask questions and seek clarification using Arena Live Chat.

5. Stress Management Online Event 

An online event focused on healthy stress management techniques can go a long way to helping employees feel better. Assuming you plan for a 60-minute online event, there is a limit to how much you can cover. 

Therefore, you might want to organize a quarterly event series covering different topics. This quarter, you might cover breathing exercises and meditation. Next quarter, you might focus on practical ways to set boundaries at work (e.g., start time, end time, and no weekend email). 

Bring Your Internal Meeting Event Idea To Life

There are all kinds of ways you can use online events ideas to inspire your workforce. You can introduce new leaders, give out awards and help employees improve their well-being.

An idea is not enough to create transformational results. You need specific techniques to plan your event’s content and technology so that everything runs smoothly. Download your copy of Arena’s live events ebook to learn how to plan and execute an engaging event in less than a week.

Online Events Ideas For All-Hands Meetings

Online events ideas for all-hands meetings make it easier to keep your employees aligned. Instead of a traditional event, online events allow you to optimize costs. Online events are also a key way to invite remote and hybrid employees.

What Is An All-Hands Meeting?

Think of an all-hands meeting as a crucial opportunity to bring together all employees at once. Also known as townhalls, this event includes different subjects and participants. An all-hands meeting may include a presentation from executives, a question and answer session with the CEO, and networking opportunities.

Organizing an all-hands meeting is worthwhile because it reduces misunderstandings and fosters trust. In an all-hands meeting, everyone has the chance to hear the same message from leaders at once. Meeting people from different departments and deepening relationships contributes to trust and ultimately drives higher productivity.

The Simple “Paint by Numbers” Way To Plan An All-Hands Meeting

Look at these online events ideas as different paintbrushes you can use to create images. Pick and choose from these event ideas to create variety for your employees.

1. Celebrate Wins

An all-hands meeting is a perfect setting to shine a light on your organization’s achievements. For example, the VP of Sales might recognize the highest performing sales representatives. In addition, look for ways to celebrate employees who have worked in alignment with your values (e.g., highlight a group of employees who demonstrate exceptional teamwork).

2. Plan An Ask My Anything Segment

On the website Reddit, the AMA (Ask Me Anything) segment is one of the most popular activities. Consider adopting this practice for your organization. This event is a great way to encourage leaders and employees to open up about their interests, hobbies, and lives.

Use a platform like Arena Live Chat to moderate the session to keep the questions focused.

3. Add “Breakout Room” Networking Time To Your Event

Imagine if you are one of hundreds (or thousands!) of employees attending an online all-hands meeting. You might feel disconnected, and the urge to work through a few work emails might be impossible to resist. There’s a solution to this problem.

Give employees a chance to connect using a breakout room. For the best results, there are two principles to use. Start by keeping the number of people in each room small: four to eight people per room is a good rule of thumb. Next, mix people from multiple departments and levels of seniority.

The randomness factor in a breakout room is vital. It is one of the best ways to approximate the serendipity of meeting new people in a conference room, hallway, or elevator.

4. Bring the fun! 

Traditional company townhalls are composed of two elements: presentations and question and answer sessions. In an online event, it can be challenging to stay fully engaged through multiple long presentations. That’s why adding some fun to your all-hands meeting is so important. It gives your employees a chance to relax, smile, laugh, and get to know their colleagues better.

Play a virtual trivia game.

Playing a trivia game is a great way to encourage friendly competition. Consider asking questions about company history and industry trends. A software company might pose questions like, “how many apps does our product integrate with?.” A Fortune 500 company might ask people about products (e.g., what is our best selling product in Europe?).

Add a comedy segment.

Did you know that there are leadership trainers and corporate speakers who make comedy a crucial part of their style? For inspiration, browse the comedy-centric business speakers listed on the Executive Speakers Bureau.

5. Welcome new people

Joining an organization, especially a large one, can be a scary experience. Newly hired employees are less likely to feel connected to their colleagues. You can accelerate their onboarding by rolling out the virtual welcome mat in your virtual all-hands meeting.

The way you welcome new people will partially depend on how many new hires you have to welcome. If there is a small number – say five people or less – you can invite each person to appear on video to introduce themselves. A different approach may be needed with a more significant number of new hires, like a presentation slide showing pictures of each new person.

6. Train two moderators for online events

Running a significant online event with a large audience and employee attendees means managing many moving parts. Keeping everything moving smoothly should not be taken for granted. That’s where moderators play a significant role.

For larger all-hands meetings (i.e., online events with more than 50 people), it is best to have two trained and prepared moderators. This approach means you’ll be covered in the event of illness, Internet service problems, and other problems.

Moderators can keep your event moving effectively in the following ways:

Set the event ground rules

Take a few minutes at the event’s start to review the event ground rules. For example, if the event will be recorded, make sure you tell everyone that fact at the start.

Introduce each speaker

Before a new speaker comes onto the virtual stage, introduce them briefly. Introductions help the speaker feel valued. Further, introductions help your employees put each speaker into context.

Run polls

Polls are an excellent way to gather quick feedback from your employees. Arena Live Chat makes it easy to run polls in your event.

How To Keep Employees Fascinated By Your All Hands

You can’t take employee participation in an all-hands meeting for granted. For example, sales reps might be more interested in focusing on closing deals than hearing company announcements. Likewise, software staff might be more interested in shipping new features.

The solution to these engagement challenges is twofold. Start by using the online events ideas for all hands covered above. There’s no need to start your planning process from a blank page. Once you have the right idea, it is vital to create an exciting event free of social media distractions.

Download your copy of the free Arena Live Events ebook to save time in planning your next live event experience for experiences.

6 Creative Online Event Ideas for Hiring Top Talent

Forging new connections with potential employees through digital channels may be more challenging than in-person events. However, it is more than possible when you use proven event formats. 

Online event ideas for hiring are increasingly important due to the state of the job market. Reuters reported that US job openings were near a record high. There were 1.8 open jobs for every unemployed person in January. In this environment, employers need to think creatively about ways to attract talent.

Transform Your Online Recruitment Strategies

Ever since COVID-19, with the forced move to remote work, the hiring landscape has also changed drastically. In-person recruitment and interviewing have opened space for online recruitment strategies, which allowed recruitment managers to spread their reach and open doors for candidates all over the world. 

Sure, on-site recruitment events continue, but there are several benefits for both candidates and recruiters. Besides the aforementioned larger candidate pool, online hiring events and career fairs help companies save time and money, facilitating candidate follow-up and gathering important feedback for future events.

Let’s take a look at 6 great online event ideas for hiring and enhancing your online recruitment strategies.

1. Sponsor A Virtual Hackathon Online Event

Technical professionals like software engineers and web developers are in high demand. These technical experts receive countless LinkedIn messages from recruiters and managers every month. Competing directly against other recruiters is not your only option – that’s where hackathons come in.

A hackathon is typically a one or two-day event where participants create an app or software to solve a problem. The short time frame and camaraderie have made these events popular. To make the event more compelling, offer support from subject matter experts in your company to provide data and advice to participants.

You can either run your hackathon event or sponsor an existing event. For instance, you could join companies like IBM, Salesforce, Amazon, and KPMG, previously sponsored hackathon events

For more tips on planning a hackathon event, see Joshua Tauberer’s guide on how to run a successful hackathon.

2. Virtual Coffee Chats

Grabbing a coffee with an experienced professional is one of the best ways to create a connection. The downside to these informal interactions is that they can be challenging to scale up. Organizing a virtual coffee chat event, on the other hand, is an excellent way to bring together a small group of 5-10 people.

There are two popular ways to structure a virtual coffee chat: structured and unstructured. 

Structured Coffee Chat

A structured coffee chat requires more planning effort. You will invite specific employees to speak with potential hires and support the matchmaking process with this approach. This guided approach is an excellent idea if you have sufficient time to plan it. 

Unstructured Coffee Chat

An unstructured coffee chat format works well when you add this to another online event. For example, you might have a virtual panel discussion of employees sharing their experiences about working at the company. Following the panel, you might invite attendees to arrange one-on-one coffee chats.

To make your virtual coffee chat more memorable, consider sending coffee gift cards to participants in advance. Sending a $10 gift card to each attendee is a cost-effective way to encourage people to remember to attend your event.

Boeing and Princeton University are using a virtual coffee chat event to help students discuss career opportunities at the aerospace firm. Note how Princeton presents the event as an informal way for students to learn more about Boeing. Virtual coffee chats are an excellent informal way to spark interest in your company.

Discover 15 virtual event ideas to engage young professionals.

3. Virtual Meet and Greet With CEO And Executives Online Event

Is your leadership team passionate about recruiting new employees? If the answer is yes, then shine a spotlight on your leaders by hosting a virtual meet-and-greet event. This event format is particularly compelling in larger organizations where junior employees are less likely to have opportunities to meet senior executives.

The Akron Children’s Hospital in Ohio offered a virtual meet & greet event with Chris Gessner, President, and CEO of the hospital. The one-hour virtual event was offered three times: once at 12pm and twice at 6 pm. Offering virtual events at different times makes it easier to connect with more candidates. 

4. Sponsor A Virtual Business Competition

Are you looking to build relationships with students? Sponsoring a virtual business competition is one way to go. AT&T, Intuit, Marriott, and Walgreens partner with DECA, a Virginia organization that runs competitions for high school and college students. 

The DECA approach to running a virtual business challenge is helpful to review if you want to plan your virtual competition. DECA offers competitions focused on different themes such as finance, hotel management, restaurants, fashion, retail, sports, and personal finance. Giving participants a clearly defined problem to solve is a great way to spot high-potential employees.

5. Diversity and Inclusion Online Recruiting Events

Diversity and inclusion in hiring is a significant priority for human resources leaders. Traditional recruiting events and methods have underperformed when attracting more diverse applicants. That’s why it is important to leverage virtual events aimed at crucial groups. 

Recent research from Handshake shows that virtual events can play an essential role in sharing opportunities: 

Our study finds that women, students of color, and neurodiverse students find virtual career events and interviews to be less anxiety-inducing, easier to balance, and more accessible when compared to meeting with prospective employers in person.

Chipotle, Verizon, and Kimberly-Clark executives recently came together in a virtual event to celebrate International Women’s Day. The virtual career development event allowed attendees to connect with highly successful female executives and learn how to advance their careers.

6. Virtual Office Tours To Attract New Employees

Many employees are curious to see your offices to understand your organization’s culture. A LinkedIn survey of 14,000 professionals found that office visits are the number one way job candidates prefer to learn about a company’s culture. Offering a virtual office visit is one way to make your organization more relatable to potential hires. 

There are a few ways you can plan a virtual office visit. The real-time approach offers authenticity and interaction, such as having an employee explore your office with a phone or tablet. To make your virtual office tour more engaging, take time to create a virtual event script

What To Do After You Choose Your Online Hiring Event 

Selecting an online hiring event format is the first step of the planning process. You also need to think through the technology, content, and interactive elements of the experience to engage applicants. To help you plan your online hiring event, use Arena’s free ebook to improve your live events.

 

Online Events Ideas for Companies: Boost Team Engagement

Online events for companies inspire you to bring together your employees, customers, and communities. You no longer have to start from the blank page when planning online events.

Online events ideas for companies: Team Building 

Spending time and effort on team building is well worth the effort. Team building helps employees view each other as three-dimensional people with various interests, quirks, and skills. With better trust and relationships, productivity will increase.

1) Virtual Happy Hour

  • Planning Effort: Low
  • Impact: Low

Coming together to share drinks is a tried and tested way of forging connections in the business world. When you take this concept into the online context, some adjustments are necessary. You might want to ship a gift card to employees so they can buy their preferred drink to make a big impression.

As far as online events go, a virtual happy hour is simple and easy to plan. Since the event is simple and unstructured, it is a good starting point if you are new to running online events.

2) Virtual Meditation Class

  • Planning Effort: Medium
  • Impact: Medium

Many employees struggle to manage stress effectively. This type of online event can ease the burden of heavy demands on your staff. Even the Mayo Clinic has stated that meditation is a simple, fast way to reduce stress.

Organizing a virtual meditation session is relatively simple. Seek out a meditation teacher with experience running virtual sessions for business audiences. Remember that many, if not all, of your employees might be inexperienced with meditation, so we recommend taking a beginner-friendly approach.

3) Virtual Cooking Class

  • Planning Effort: Medium to High
  • Impact: Medium 

Cooking is a life skill that most people want to improve. You probably have a few go-to recipes that you use repeatedly. Why not challenge yourself and your team to learn something new in the kitchen? Organize a virtual cooking class to learn something new.

Depending on your approach, the type of online event requires a few hours to a few days of planning. At its simplest, you could ask an accomplished chef or baker on your team to lead the event. 

Alternatively, you can also hire a cooking instructor to deliver a session. For example, Sur La Table in New York offers virtual cooking classes for $29 per household. The organization offers classes in preparing salmon, pasta, pastries, and more.

Aside from the event team, your employees will also have to put in some effort to prepare. For the best results, focus on easy recipes that can be prepared in 30 minutes or less.

This type of virtual event has the potential to foster significant connections between your team. It gives everyone a chance to step away from the keyboard and make something. This kind of online event also lets participants involve all five senses! Make sure you include Arena Live Chat so that employees can easily ask for help and share their experiences.

4) Virtual Speed Networking

  • Planning Effort: Low
  • Impact: Low

As you explore different online events ideas for companies, it is crucial to tailor the idea to your company’s situation. If your company has recently hired many remote employees, that is an important reality to consider. Newly hired employees are less likely to have developed the internal networks and knowledge necessary to get ahead.

Organizing a virtual speed networking event is an excellent way to kickstart employee connections. The event format is simple. 

Schedule the event for 60 minutes and organize five ten-minute sessions. At the end of each 10-minute session, rotate people into a new meeting room. Break the ice by giving attendees a few starter questions (e.g., when did you join the company, your favorite movie, and what do you like doing outside of work)?

5) Virtual Murder Mystery

  • Planning Effort: Medium
  • Impact: Medium

Mysteries and detective stories – everything from Agatha Christie to Batman – have been famous for decades. These stories have human drama, clues, and intriguing puzzles to solve. To bring your team together, plan a virtual murder mystery online event!

For a hands-off approach, work with a facilitator like Detective Ness. Alternatively, you can run the session yourself by buying a kit like the Little Rock Horror Shop Murder! A virtual murder mystery event has outstanding team-building potential because you need to work together to solve a problem, analyze clues and ask good questions. 

6) Virtual Volunteer Event

  • Planning Effort: High
  • Impact: High

Corporate volunteering events have a long history of fostering team building while making the world better. At first, organizing a virtual volunteer event might feel tough. After all, you can’t exactly come together to paint a house, clean a yard or easily complete other tasks. Don’t worry; there are several ways to make this format work for you

The first option is to structure the virtual volunteer event as a celebration. With this approach, you’ll invite employees to spend a day volunteering with a local organization they love. Encourage them to take photos if permitted. A few days later, invite the volunteers to join an online event where they share photos and observations about their volunteer experiences.

As an alternative, you can also virtually perform some types of volunteer work! In this situation, think about your employees’ skills and which skills could be shared in a virtual context. For example, your employees might tutor students in math or English. Alternatively, you might offer a new immigrant networking session to help recent arrivals build connections. 

7) Virtual Holiday Event

  • Planning Effort: Medium
  • Impact: Medium

The holidays are an excellent time to bring together people for a celebration. For example, you might organize a virtual Halloween party close to October 31 where employees can show off their favorite costumes. Further, some companies plan a virtual Worksgiving event close to Thanksgiving to thank their employees. 

There is a critical nuance to scheduling a virtual holiday event: timing. You don’t want employees to feel compelled to show up for an event on Christmas Day or another official holiday. Instead, schedule your event about two to five days before the holiday.

From Online Events Ideas To Reality

Finding one or two live events ideas is just the beginning. Aside from simple events like a virtual happy hour, most of the best online events ideas for companies require planning, a team, and the right mix of technology. You’re not alone in this journey, though – download the Arena Live Events ebook to learn how to plan, promote, and run a successful online event.

Arena raises Series A to Create Business Engagement Platform

What a ride it was last year! Since our launch of the Arena no-code chat messaging and data platform, more than 25,000 businesses in 150 countries have started using Arena to connect buyers with sellers, marketplaces, virtual event attendees, students with professors, social communities and streamers.

Arena.im Series A investors

Today, I’m excited to announce that we’ve raised a $13.6M Series A led by Murat Bicer and CRV, joined by Craft Ventures, to bring customer conversations and data into the hands of every consumer enterprise. Arena turns any website or app into a community to increase engagement, transaction, and actionable first-party data.

Also, we have the privilege to have incredible partners in the round: Artisanal Ventures, Vela partners, Incubate Fund and Primeset.

I couldn’t be more excited to work with our incredible investors, operators, founders and some of the world’s top minds in growth, product and marketing.

David Sacks (Founder. Yammer, Paypal, Craft)
Des Traynor (Founder. Intercom)
Olivier Pomel (Founder. Datadog)
Amit Agarwal (CPO. Datadog)
Andrew Boni (Founder. Iterable)
Jeff Samuels (COO. Iterable)
Andrew Peterson (Founder. Signal Sciences)
Elena Verna (Growth. Miro, Reforge, Netlify, SurveyMonkey)
Guillaume “G” Cabane (Growth. Segment, Drift, G2)
Andy Price (Founder. Artisanal Talent/Ventures)
Gary Benerofe (CEO. ex-mediaspa, Overdose)
Jeff Weiser (CMO. ex-Shopify, Shutterstock)
Michael Cassidy (Founder. Apollo Fusion, Xfire, GoogleX)
Babak Hamadani & Primeset (Execs. Twilio, Twitter, Box)
Romero Rodrigues (Founder. Buscape)

We’re fortunate to be adopted by incredible companies like Vans, Avon, Fox, Vimeo, Figma, Asana, Adobe, Meta, Microsoft, Globo, Rogers Media, and Samsung.

Product engagement as the ultimate weapon of growth

Online brands and consumer companies keep looking for ways to move beyond social media and third-party cookies as a way of gaining more direct insights into their users and customers. Arena is leading the movement with its no-code communication platform. It uses engagement data gathered from conversations and combines that with AI to better understand who might want to buy what among our users’ customers.

We built a scalable and easy-to-install chat solution that focuses on building communities and increasing transactions such as live shopping, subscriptions, and donations. It all comes with our customer data platform that converts into first-party data and deeply understands customer behavior using AI.

We’re leading the product-led growth movement and helping companies to integrate conversation and shopping experiences into their products helping to transform the future of ecommerce, streaming, education, and online communities.

We’re in the perfect storm 

The funding comes at a key moment in the world of martech. Due to privacy and conflicts between Facebook and Apple, many companies have shifted their data sourcing activity from third-party to first-party data. With the end of the cookie era, brands and consumer enterprises will focus on building social products and gathering their own customer data rather than relying on the Googles, Facebooks, Amazons of this world to provide the information.

How we became successful: No-code and PLG approach

Arena is an entirely product-led growth company for our first 24,000 customers; spending $0 on marketing and only growing from the viral nature of network effects. By all measures, we are the fastest growing chat messaging for consumer enterprises – and can attribute most of this to the product and its virality component.

I really believe that product engagement is the ultimate weapon to grow. Now we’re helping every website to build conversations and understand their customers with just one line of code.

It takes only 2 minutes to deploy Arena to any website or mobile app, and it’s a fraction of the price offered by Twilio, Segment or Adobe. It comes with a chat messaging platform integrated with a robust CDP, all-in-one.

Because of the nature of the product and the problem that we’re solving, Arena is perfect for SMBs, mid-market and large enterprises. Our annual contracts vary from $2K to 400K ACV, both producing the same value proposition:

  • 64% increase on engagement
  • 5x more first party data
  • 18% boost on conversion and transactions

Our customers absolute love our product, with a 76 NPS.

Arena is building a market leading Customer Engagement Platform

We believed that creating a social and highly engaging product would empower communities and enable transactions such as e-commerce, subscriptions, and donations/gifts. 

Ultimately, it would translate into customer data as Arena deploys AI to understand behavior and build intent-based experiences at scale.

Get started with Arena

We couldn’t do this without our amazing team or our customers. Our mission at Arena is clear: we want to be the conversation platform of the web.

Arena is free to get started with and doesn’t require a credit card! Check out the product at arena.im.

Come work with us

Arena is hiring across the board for Engineering, Marketing, Sales, and Product! More information can be found on our careers page.

8 Online Event Ideas for News and Media Publishers

Online events for publishers and media outlets are a growing way to engage audiences. Run these events effectively, and you can keep your website audiences engaged longer, grow loyalty, and increase ad revenue.

Online Event Ideas for News and Media Publishers

1) Panel Discussions are Great for Audience Engagement 

  • Who Is It For: people interested in the latest insights in a rapidly changing topic
  • What You Need For This Event: a small group of exciting speakers to share insights.

Industry panels are a well-established concept that many publishers and event organizers have run for years. The key to making them successful is to offer a unique experience. The unique experience can be crafted in several ways: access (i.e. the chance for Q&A with CEOs, executives, journalists), networking (i.e. a small event limited to few people) or new insights. 

Note that industry panels go by various names, including summits and forums. For example, the Atlantic has held health-themed events like People v. Cancer and the Education Summit. You don’t have to limit the event to health content. Bloomberg is offering a Technology Summit in June 2022 that will have virtual and in-person options.

2) Executive Focused Event Branded by News and Media Publishers

  • Who Is It For: executives with a common focus like marketing or finance
  • What You Need For This Event: emphasize exclusivity and quality

That’s one reason why it can be hard to keep growing as an executive. Your direct reports may not always feel comfortable bringing new ideas. Conversely, sharing your leadership difficulties with the CEO or Board is not the right forum. Giving executives a place to connect and learn from direct peers is a smart idea. 

For the best results, we suggest filtering attendees for quality. You might offer free admission but advise attendees that you will verify if the event is appropriate to them before handing out tickets. The CMO Club, organized by Salesforce, has featured guest speakers from General Mills, Instagram, and Virtualware.

3) Hobby / Passion Themed Events bring Audience Engagement

  • Who Is It For: attendees passionate about interest and looking to share their interest
  • What You Need For This Event: a guest speaker with deep knowledge of the field is critical.

Connecting with like-minded people who share your passion for history, wine, literature, gaming, and other subjects is exciting. You may already have a lineup of potential speakers – editors, staff, and contributors with specialized expertise as a publisher. Decanter, a wine magazine publisher, has offered virtual events with two ticket options: a ticket with a shipment of wine (£195 or $324 US) and a ticket to the virtual event online only (£10 or $17 US).

As the Decanter example shows, passion and hobby-themed events can be structured in various ways. You can make your event more exclusive by offering to ship a unique item to the audience. This could be as simple as a copy of the guest speaker’s book or as rare as autographed memorabilia.

4) Viewing Party is Also a Good Event Idea

  • Who Is It For: participants with a shared interest in video or TV shows
  • What You Need For This Event: offering prizes or exclusive guests are one way to make a viewing party more appealing

It can be tough to find people who share your taste in today’s world of countless streaming services. Publishers can meet this need by organizing a viewing party. For example, Nerdist organized a virtual watch party for the classic movie “The Princess Bride” in 2020. You can use Arena to run your viewing party – just like Gizmoplex did with a classic movie recently.

5) Offer Early Access To Subscribers Will Grow Your Audience 

  • Who Is It For: publishers with well-known award lists and coverage that people look forward to 
  • What You Need For This Event: A significant audience passionate about a specific topic

For many years, the New York Times Book Review has published lists for the year’s best books. Recently, the publisher created an exclusive virtual event based on their list. The New York Times described a 2021 online event in the following terms:

How do editors of The New York Times Book Review choose the annual 10 Best Books list? Which fiction and nonfiction works made the cut, and why? This year, Times subscribers were the first to find out. On the morning of Nov. 30, before the list was published, The Book Review announced this year’s 10 Best Books list in a virtual event just for subscribers.

6) Organize An Event With Focused Demographic

  • Who Is It For: publishers looking to connect with a specific segment of their audience 
  • What You Need For This Event: A compelling virtual event concept that applies to the target demographic

Many publishers and news organizations have large audiences. Attempting to appeal to everyone in a virtual event is difficult, if not impossible. Instead, consider developing an event focused on a specific audience. Forbes organized the “Forbes 50 over 50” event to celebrate people who have achieved success later in life. Publishers can also apply this concept to other demographics like recent college graduates, women, and others.

7) Host A Multi-Part Virtual Event Series

  • Who Is It For: publishers with an audience passionate about reading
  • What You Need For This Event: A high profile author with a new book coming out

New books by well-known authors have a proven track record of attracting fans. The traditional approach to this type of event is to invite the author to read from their book and invite questions from the audience. That’s not the only way.

History Extra, a history magazine in the United Kingdom, recently offered a five-part virtual lecture series called “The Aftermath of World War II, with Keith Lowe.” Attendees can pay to register for a single event or pay to attend all of the lectures. In addition to the event itself,

8) Plan A Week-Long Event

  • Who Is It For: publishers with experience running more extended events. 
  • What You Need For This Event: a significant number of guest speakers.

Some publishers have a track record of organizing multi-day events. The organization has scheduled Future Healthcare Week Asia. This event is a hybrid format – attendees can participate in-person or online. The Economist event features dozens of speakers to fill a multi-day schedule.

Leverage First-Party Data with CDP 

Collecting data about what your audience likes with Arena customer data platform is vital. With a CDP in place, you’ll know which of your content sparks the highest engagement across all of your assets – articles, videos and events. Unlike surveys, Arena CDP is seamless and doesn’t require time from your users. Click here to start your Arena free trial.

Make More Out of Every Online Event

The online event examples above illustrate the wide range of possibilities publishers can offer. 

Whether you feature your journalists, invite external guests or take different approaches, excellent event content is the foundation of a successful event. 

As you offer more events, you’ll see the importance of interaction. Your audience wants the ability to ask questions and connect with others. Use Arena Live Chat – it takes less than 10 minutes to install – to transform your online event into a community experience.