The digital horizon of 2024 beckons with promises of innovation, and within the world of SaaS, events play a pivotal role. As leaders in our industries, mastering this event landscape is vital for continued growth and relevance. This guide will enlighten you on the top events that are redefining the SaaS narrative.
Spotlight: Top 5 SaaS events of 2024
From the intricacies of Adobe applications to the strategic maneuvers of SaaS in Europe, 2022’s event calendar is a trove of opportunities. Here’s the pick of the lot:
1) Adobe Summit
Dates:
- Preconference (only available in-person): Monday, March 25, 2024
- In-person conference: Tuesday, March 26 through Thursday, March 28
- For: Adobe Summit is a one-stop event for customers who use Adobe’s digital experience tools. You could be using Adobe for design creatives, marketing, commerce, or operations. If you are into any of them, Adobe Summit 2024 has loads of thought leadership content, insights, and inspirations on offer.
- Price: Early bird through Oct 31 – $1695
- Location: Las Vegas – On site and online
- Highlight: Notable keynotes from Ed Bastian, CEO of Delta Airlines; Shantanu Narayen, Chairman and CEO of Adobe; Mary T. Barra, Chair and CEO of GM.
- Purpose: It’s a unique opportunity to learn, get inspired, connect with peers and experts from around the world, explore the future of generative AI, and get ready for experience-led growth.
2) MicroConf Growth
- Dates: April 21 – 23, 2024
- For: Independent startup founders in the SaaS space.
- Price: General admission at $1099
- Location: Atlanta, Georgia
- Highlight: Keynotes by Rand Fishkin, Co-Founder of SparkToro; Rob Walling Co-Founder of MicroConf + TinySeed.
- Purpose: MicroConf is the original conference for bootstrapped founders, bringing the tactics, frameworks, and stories you need to build level up your business to 6-, 7-, and 8-figure valuations. We avoid the tropes of standard tech conferences by leaning away from the “virtues” of raising boatloads of cash through Venture Capital and introduce you to some of the brightest minds in entrepreneurship from our speakers to your fellow attendees in our hallway track.
3) Business of Software
- Dates: March 25 – 26, 2024
- For: This conference is aimed for Founders, CXOs, and emerging leaders in software and SaaS companies from around the world.
- Price: Starting at $745.
- Location: Cambridge, UK.
- Highlight: Not only is there ample time for Q&A after each session. Speakers stay for the conference – meaning you can grab them for a chat afterwards. You’re as likely to sit next to a speaker at lunch than anyone else.
- Purpose: BoS is about sharing openly and honestly the challenges and triumphs that come with building great software and great software companies.
4) SaaStr 2024
- Dates: September 10 – 12, 2024
- For: SaaS executives, founders, and VCs
- Price: Starting at $549
- Location: San Francisco Bay Area
- Highlight: Unique networking meetings, AMAs, mentoring sessions, 1-on-1s, and roundtables.
- Purpose: Full days with 100+ tactical sessions from world-known founders, new voices, and up & comers. SaaStr-style actionable advice and learnings to help grow your business from $0 to $100M ARR with less stress and more success.
5) TechCrunch
- Dates: April 25, 2024
- For: Entrepreneurs who are in the first stages of growing their company, have built a product but don’t know how to monetize, or who might have an idea but aren’t sure where to find the resources to turn it into a viable business.
- Price: To be announced.
- Location: Boston, Massachusetts
- Purpose: At this one-day founder summit, you’ll get actionable advice and takeaways from top experts, meet other entrepreneurs taking similar journeys, share your own experiences and build the confidence to take the next steps towards growing your business.
Navigating the Digital Event Landscape
With the globalized nature of today’s events, incorporating virtual elements can greatly amplify your outreach. Yet, leaving a lasting imprint digitally demands mastery.
Arena’s live blogs can be your catalyst in creating memorable virtual engagements and hybrid events. Curious? Dive into our ‘Improve Your Live Events’ ebook, brimming with insights on maintaining and elevating attendee involvement.
Embrace these opportunities, intertwine them with pioneering tools like Arena’s live blogs, and watch your marketing aspirations take flight. Your SaaS journey, redefined.
