Digital agencies use several different marketing strategies to reach audiences and convert them into paying customers. As a result, companies have developed intuitive marketing tools to help agencies achieve their goals.
To help you learn more about search engine optimization (SEO), live chat, email marketing, and social media marketing tools, we created a guide to the best digital agency tools available.
Essential SEO Tools for Digital Agencies
SEO can be used to attract quality traffic and increase organic search rankings without paying for ads. However, improving your SEO takes time and can be intimidating for beginners. The following are the best solutions for websites looking to enhance their SEO.
SEMRush
SEMRush is an SEO tool that can run SEO audits of your website, track competitor keyword strategies, conduct keyword research, and identify backlinking opportunities.
The tool is used by 30% of Fortune 500 companies, and it has won several awards for one of the top SEO tools for agencies.
If you’re unsure how to improve your strategy, SEMRush gives you actionable recommendations for improving SEO, advertising, and content marketing.
Ahrefs
Ahrefs is one of the best solutions for websites that need an all-in-one SEO tool. The tool is used by companies like eBay, Facebook, Uber, and Shopify to enhance their SEO.
Ahrefs helps marketers optimize their website, analyze competitors, understand what customers are searching for, study their industry’s best performing content, and track ranking progress.
When users sign up for Ahrefs, they gain access to a community of 10,000 SEO marketers to share ideas and ask questions.
Moz Pro
Moz Pro is an SEO toolset that can help you with site audits, rank tracking, backlink analysis, and keyword research. Users can track their traffic-driving keywords across over 170 search engines.
It’s also one of the best tools for digital agencies that are new to SEO because it provides a free SEO learning center, blog, on-demand webinars, and how-to guides.
Top Live Chat Tools
Setting up live chat systems can help digital agencies improve engagement and interaction with their customers. Failing to provide a website chat widget can cause users with questions to bounce quickly. To prevent this from happening, consider adding one of the following tools to create a live chat website.
Arena Live Chat
Arena Live Chat is one of the finest live chat systems for engaging your audience. With this unique tool, digital marketers can build a live chat website with dedicated Q&A, direct messages, conversion cards, and more.
By creating a chat website with Arena, marketers can quickly answer customer questions, use polls to better understand their audience, and create group chats that let users interact with each other.
Arena’s website chat widget can be added to any site, and it is compatible with desktop and mobile devices. The tool has been used by thousands of companies, including Vans, Microsoft and Fox Sports to create an effective live chat website, stand out from competitors, and improve their bottom line.
Arena also has Live Blog and Customer Data Platform (CDP) solutions.
Zendesk
Zendesk offers users a website chat widget best for improving customer service. It made our list as one of the best live chat systems because of its proactive messaging feature and third-party integrations.
Users can send outbound notifications on their chat website to address customer concerns before they arise. Users can also add custom bots, live location maps, and other messaging integrations to their live chat website.
Freshdesk
Freshdesk lets users create an automatic chat website that connects users to agents, guides customers to solutions, and answers support questions.
The tool can be used over several different channels including Facebook Messenger, WhatsApp, iMessage, and more. Users also have access to AI-powered chatbots to decrease customer support costs and provide instant solutions.
Top Email Marketing Tools for Digital Agencies
According to a study done by Campaign Monitor, email marketing drives $44 for every $1 spent. Marketers can use email marketing to nurture leads, create email campaigns, follow up with customers, and more. The following are the best email marketing tools for agencies.
Mailchimp
Mailchimp is one of the best solutions for websites looking to advertise via email. The tool lets marketers create visually appealing emails by coding their own emails or using one of its templates.
Mailchimp users benefit from one of the highest delivery rates in the industry. Its Subject Line Helper provides feedback on optimizing email subject lines and preview text. It also has a Customer Journey Builder that sends emails based on customer interactions and behavior.
HubSpot Email Marketing
HubSpot Email Marketing is a tool for creating, optimizing, and personalizing marketing emails. Marketers can use subscriber information like list membership and lifecycle stage to create personalized emails that get more opens and click throughs.
Its A/B tests and analytics help users identify email content and subject lines that have the most engagement. It also provides email templates that include call-to-actions, branding, and customized layouts.
SendGrid
SendGrid is an email delivery service that is used by more than 80,000 customers to send over 90 billion emails every month.
Companies like Spotify and Airbnb use the service to send promotional emails, password resets, shopping notifications, and email newsletters.
Marketers can use SendGrid to measure marketing results, create time-based email drip campaigns, and automate recurring emails.
Leading Social Media Management Tools
The exponential rise of social media has created a huge opportunity for digital agencies. Companies can use helpful tools to advertise on social media giants like Facebook, Instagram, and YouTube. Consider adding the following tools to your social media marketing toolkit.
Sprout Social
Sprout Social is an all-in-one social media management platform that lets users schedule and publish content across multiple channels. Users can uncover trends, hashtags, and the best opportunities for improving their marketing strategy.
The platform lets marketers create content schedules, uncover customer trends, and streamline social monitoring. It also includes a Smart Inbox, allowing users to view and respond to all social media messages from one place.
Buffer
Buffer is the best social media marketing tool for smaller agencies. The tool lets users track engagement rates, optimal post frequency, and most effective post types through its social media analytics.
With Buffer, users can create scheduled social media campaigns and quickly respond to customer questions. It also includes analytics for tracking engagement rate, reach, likes, impressions, and more.
Loomly
Loomly lets marketers publish, measure, and collaborate on social media marketing campaigns. The tool integrates with 14 different social media platforms including Facebook, Twitter, Instagram, and Pinterest.
This tool provides ideas for content to post, post optimization tips, automated publishing, and advanced analytics. Loomly has been used by over 14,000 marketing teams to improve their social media marketing campaigns.
How Leveraging the Right Tools Helps Digital Agencies Build Stronger Communities
Leveraging the right tools is essential for digital agencies to build and nurture communities more effectively. Tools like Arena Community, a no-code solution that can be embedded in any website, simplify community management and enhance engagement by integrating seamlessly into digital marketing strategies.
Betting on an easy-to-use platform can be a great way of streamlining digital marketing strategies. Without the need to write a single line of code, digital agencies can deploy several creative projects for their customers and produce content at full speed, driving better results and focusing on growing vibrant and engaged communities.
Conclusion
We created this guide to help digital agencies find the best solution for their needs. Whether you need help with SEO, live chat, email marketing, social media marketing, or community building, there are plenty of available to cater to your every need.
Take a look at Arena’s solutions for creating communities around any media channel or event.
